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APARAVI 2018 Predictions: What's Up and What's Going Down in Data Management in 2018

VMblog Predictions 2018

Industry executives and experts share their predictions for 2018.  Read them in this 10th annual series exclusive.

Contributed by Adrian Knapp, founder, chairman of APARAVI

What's Up and What's Going Down in Data Management in 2018

Here's what we predict is "in store" (see what I did there) for data management and retention in the year to come.

1. Major cloud providers will add services to meet user interest in more storage tiers and options beyond nearline and/or coldline (such as S3/Glacier). These new services will be based on, for example, application SLAs, access requirements, protection policies, multitenancy, or agility. This invites a "build your own" tiered storage cloud as customers choose to move data to different services as cost and SLA goals change. However...

2. In a related development, these cloud providers will make more attempts to lock in and lock down users to combat market demand for multi-cloud and hybrid deployments combined with on-premise storage. Google, Amazon, and others will experiment with restrictions and penalties, impose new fees, perhaps even take steps to prevent the use of migration tools.

3. HIPAA turns 22 in 2018, SOX turns 16, and PCI DSS turns 14. That's a lot of years of regulations governing data retention - and it's become fairly expensive as cloud data loads grow. Organizations will begin paying more attention to the granularity of data, file types, content, and source rather than the ‘keep everything' mentality of the past. Proper destruction of data, also dictated by regulations, will also be increasingly important as a means of reducing the data retention budget and complexity.

4. Traditional backup applications invented decades ago for sequential access devices like tape will take a nosedive. Users of cloud and even disk backup will stop using file and image-based platforms for long term data retention. With modern threats like hacking and ransomware, these outmoded backup schemes will no longer be considered viable protection.

5. As the number of "IoT" devices explodes, and companies rapidly develop IoT initiatives along with their ubiquity in consumer devices, the data they generate will necessitate increased regulation. Protecting the privacy of the consumer's personal, health, behavioral, or location information generated by mobile and wearable tech is only one category. Devices may generate potentially sensitive corporate information, requiring governance and accountability policies even within a single organization. Issues surrounding access, security, data integrity, and ownership of IoT data will be confronted this year. 


About the Author

Adrian Knapp 

Adrian Knapp is founder and chairman of Aparavi, a developer of long-term data retention SaaS platforms for modern, multi-cloud architectures. Knapp has more than 15 years of experience in data management technologies, beginning in Europe and more recently with U.S. companies. Prior to founding Aparavi, he spent 11 years as head of international data protection software company NovaStor. For more information visit 

Published Friday, January 19, 2018 7:21 AM by David Marshall
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