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CenturyLink 2018 Predictions: Security, Compliance and Governance Best Practices to Drive Cloud Growth in 2018

VMblog Predictions 2018

Industry executives and experts share their predictions for 2018.  Read them in this 10th annual series exclusive.

Contributed by Brannan Matherson, Director of Product Management, CenturyLink Cloud Business

Security, Compliance and Governance Best Practices to Drive Cloud Growth in 2018

This year will undoubtedly be a year of strong growth for the cloud market as more businesses transition to cloud environments and managed services solutions. As more and more customers interact with companies that have already made this transition - including those that have successfully disrupted their respective industries, such as Amazon, Netflix and Spotify - they will increasingly show a preference for these companies and their products and services.

Because of this expectation, enterprises that do not quickly transition to the cloud will lose business to their competitors. Therefore, business leaders must review and understand their spend for cloud, while working to develop innovative ways to deliver their products and services to customers. In the process, they also must consider the best architecture, design and migration scenarios for their transition. Without additional investment and planning, enterprises will lose out to the disrupters in their industries.

Similarly, I predict there will be an uptick in adoption of cloud environments this year, particularly by small and medium-size businesses. These organizations are unique due to limited bandwidth and budget, thus they are often more willing and able to fully take advantage of the elasticity of the public cloud for their existing workloads and mission-critical applications.

As companies prepare to transition to cloud environments, there will be additional opportunities for service providers that are able to offer planning and assessment services for businesses embarking on their digital transformations, especially for SMBs that do not have such expertise and resources in-house. Furthermore, I expect to see an increased focus on security and compliance best practices. As companies begin their digital transformations and transition to cloud environments, they will want to ensure that their critical company and customer data is well protected.

This year will also bring an increase in companies leveraging big data and analytics. Enterprises of any size that do not take full advantage of the available data about their current and prospective customers will likely fall behind in their industry. Capturing and interpreting such data can provide valuable insight for strategic decision-making and capacity planning, as well as for developing innovative products and services for customers.

To help guide our customers on whatever networking and IT path they choose in the new year, CenturyLink plans to double-down on our cloud and managed services. That's because we believe the service providers who deliver the highest quality experience across the core areas of business networking and communications services will be the big winners in 2018 and beyond.


About the Author

Brannan Matherson 

In his current role as director of product management, CenturyLink Cloud Business, Brannan Matherson helps drive the growth of the CenturyLink Cloud platform through the company's hybrid IT services portfolio. Prior to joining CenturyLink, he served as head of product marketing at ElasticBox, which was acquired by CenturyLink in June 2016. Before that, Matherson held several roles at Microsoft. 

Published Tuesday, January 23, 2018 7:28 AM by David Marshall
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