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Celebrate World Backup Day on March 31, 2018 - Are You Ready?

world backup day header 

There's a "DAY" for almost anything these days, but here's one that should be on your calendar - World Backup day, March 31, 2018.  Whether its personal or business, here's a great reminder for you to celebrate awareness around having a backup and recovery strategy.

So what about you?  Have you backed up your personal data recently?  What about your business?  When was the last time you made a backup or verified it?  Data loss can happen to anyone and often from the smallest accidents like losing your phone or camera.  Data backup services help you keep a second copy of all your valuable data somewhere safe for easy recovery.  Using a cloud service or a physical drive is key.  According to, 30% of people have never backed up their data, yet 113 phones are stolen every minute and 1 in 10 computers are infected with viruses each month.

What is World Backup Day?

World Backup Day started in 2011 and is a day about backup awareness and getting people to start backing up their computers and data if they aren't already doing so.  For those that do, it's a time of year to remind them to make sure they've validated that their backup strategy is up to speed and effective.  World Backup Day was chosen to be the day before April 1st (April Fools) in order to drive the message home.

We all know someone who has been affected by data loss.  Hopefully this day will make everyone think twice about their situation, and educate themselves on the various options available to them so that they can get things backed up. 

You can even take the World Backup Day pledge on Facebook and Twitter, it reads: "I solemnly swear to backup my important documents and precious memories on March 31st."  I will also tell my friends and family about World Backup Day - friends don't let friends go without a backup.

Every day, people and businesses lose valuable data and information because they fail to follow a simple backup procedure.  And that data continues to explode!  People now create and generate over 1.8 zettabytes of data per year.  Seriously, that's a lot of data needing protection!  Unfortunately, nearly 30% of people have never even backed up their data.

You could be affected in a number of ways, including:
  • Hardware Failures - This is the leading cause of data loss. Ever read up on the MTBF of each of your devices? Yes, hardware will crash and burn. Be ready!
  • Cyber Attacks - In 2018, you're going to continue to read more and more about cyber attacks. Don't be a victim. Have a plan at the ready.
  • Natural Disasters - Think a natural disaster won't affect you? It can, and for businesses, it can be devastating. According to the National Archives & Records Administration in Washington, 93% of companies that lost their data center for 10 days or more due to a natural disaster ended up filing for bankruptcy within one year later.
  • Human Error - Oh yeah, mistakes happen. And when human beings are involved, the old saying of what can go wrong, will go wrong is common.

Remember, a backup is only as good as your ability to recover the data.  As part of your backup strategy, make sure to have a recovery plan.  Be prepared to recover an entire system, a folder or collection of folders, and a single file.  World Backup Day should bring about awareness and create a reminder for all of us to backup things up.  No matter how secure or safe you feel about your data, know that it's important to backup your files.

Don't take my word for it.  Hear from some of the experts in the backup and disaster recovery industry for more commentary:


"In the spirit of World Backup Day, Commvault would like to celebrate the unsung heroes working in the trenches of their IT organizations to ward off never ending threats of ransomware, malware and other disasters. Everyone should take time to recognize the critical role data backup and management admins play in ensuring their enterprise's success in the face of unprecedented data growth, risk and complexity. These unsung IT heroes, often found working late at their cubicle or deep in their firm's data center, are responsible for managing and protecting one of their enterprise's core assets - its data. They must do this even as data volumes grow exponentially and as the types of clouds and other infrastructure data is stored on proliferates. They do it while sophisticated cybercriminals increasingly seek to steal or disable this data, and governments around the world implement new data privacy regulations. Yet not only are these backup admins protecting this data, they are activating it - enabling DevOps to employ it to launch new digital services and marketing teams to analyze it for valuable insights and competitive gain. So, as you consider how these data backup and management admins are not just keeping your enterprise's operations running but also enabling you to achieve new, remarkable data-driven feats, make sure to pat them on the back, send them a "Thank You" email, or buy them a drink at your next company happy hour." -- Bill Wohl, Chief Communications Officer, Commvault

"World Backup Day is an initiative to raise awareness about backups and data preservation - a day for people to learn about the increasing role of data in our lives and the importance of regular backups.  Have you backed up your data recently?? No matter how secure or safe you feel your data is, it's important to backup your files regularly. In today's business world, despite providing the required protection, there may be hundreds of ways in which our electronic data may get prone to disaster leading to terrible consequences, causing all of your valuable data to be gone beyond retrieval. Even if World Backup day is once a year, it is set aside as a reminder to have a reserve copy of all the valuable files you'd never want to lose.  Be it VMware Backup, Hyper-V Backup, Windows Server Backup or Workstations Backup or SaaS Backup, you never know where the critical data resides.  Why take a chance when backup options are so easy and readily available?? Back them up!!!!  To ensure your data safety, Vembu has come up with a 10% flat discount on all your new purchases of Vembu BDR suite.  Explore this opportunity and discover a cost effective way of keeping your important data safe with the Data Backup and DR mechanism of Vembu BDR suite." -- Abdul Khader Jeelani - Lead - Marketing Analyst, Vembu

"As we learned with the increase in ransomware over the last year, organizations can no longer take backup as good enough, there is a need for Availability. Veeam celebrates World Availability Day on March 30 to not be fooled on April 1! Beyond ransomware, organizations are faced with employees and customers looking for and expecting the always-on experience. In order to provide this, organizations are required to take data and its care more seriously than ever. The good news is there are technologies in place to maintain the Availability experience and allow organizations to do what they need to do. One practical tip that organizations of any type and size can use is to ensure there is some form of offline or air-gapped instance of the data. Whether this is a backup in the cloud, backup on offline disk or a backup on tape; the risks and expectations today are higher than ever." -- Rick Vanover, Director, Product Strategy, Veeam

"Commvault is redefining what backup and recovery means to the progressive enterprise. Companies are managing more data than ever, on a greater diversity of clouds, endpoints and infrastructures. The market is demanding smarter automated solutions to protect all data types quickly. With the demand for smart protection follows the requirement for a smart and automated fast recovery.  Enterprises can no longer depend on complex and incomplete backup strategies for their data. When disaster strikes this strategy will lead to slow or incomplete recovery, and the threat of ransomware and other potential disasters are reminding us to act on improving recovery readiness every day. Given this complexity of data environments, the most urgent question enterprises should ask themselves this World Backup Day is not necessarily "are they backed up" but, "are they protected in a way they can recover fast?" -- Don Foster, Senior Director of Worldwide Solutions Marketing, Commvault

"Backup is busywork. Busy in the sense that it focuses on actions. Backup only becomes productive when there is a disaster and IT needs to recover the data and applications as quickly as possible in order to reestablish business continuity. This is the business value of backup. Organizations should ensure that their apps and data can recover gracefully and efficaciously from any given disaster regardless of on-premises or off-premises. They need to incorporate backup into their business continuity strategy, which includes a proper backup tool and disaster recovery process. At a minimum, businesses should implement backup best practices like the 3-2-1 rules: three copies of the data; two different storage mediums/devices; and one copy offsite. Happy World Backup Day! As an IT pro, be sure to integrate backup as part of your data and application ARRR (availability, reliability, resiliency, and recoverability) pillars." -- Kong Yang, Head Geek, SolarWinds

"From cybercrime to natural disasters to shadow IT, businesses today have a lot to contend with in order to mitigate data loss and keep their systems and data up, running and available at all times. Disruption these days is no longer a matter of ‘if', but 'when', and companies who fail to have a backup and recovery plan in place when disaster strikes are quite literally putting their business on the line. In fact, it's estimated that unplanned application downtime costs the Fortune 1000 up to $2.5 billion per year (AppDynamics). World Backup Day serves as an important reminder to businesses to stop and think about their data backup and recovery posture and ensure they're employing the right data protection plan, processes and solutions. The goal should always be to have the ability to instantly and cost-effectively recover all data across on-premises, virtualized, cloud and hybrid-based systems and applications with zero impact on the end user. If businesses are not meeting this goal, it's time to reassess those plans, processes and solutions -- and there's no better time to start than today." -- Adrian Moir, lead technology evangelist at Quest's Data Protection business unit

"March 31 is Backup Day. But, on April 1 can you restore? Don't be an April Fool. Ransomware can hit your backup files if they're not protected, making them unusable. One solution is a backup target device that protects backup data from change or deletion. With WORM technology, your data cannot be altered or deleted, even by a virus. WORM is built into solutions such as Cloudian's enterprise storage, making it easy to implement without changing the backup work flow. Deploy Cloudian limitlessly-scalable enterprise storage as the target, enable the WORM feature, and your data is protected. Whether using Rubrik, Veritas, Commvault, or Veeam, your backup process stays the same. Restore is both secure and instantaneous. March 31 is Backup Day. Make sure that April 1 is Restore Day." -- Jon Toor, CMO, Cloudian

"Our recent research shows that, while over half of the businesses surveyed say they have a disaster recovery plan in place, of those organizations, 59% say they test their DR plans once per year or less. World Backup Day should be a reminder, that if you have a DR plan in place, test it often. Also, World Backup Day is actually a misnomer. It should really be called Disaster Recovery day or even Disaster Avoidance day. While we don't have the power to bend the space time continuum and change the course of events, there's plenty we can and should do to mitigate IT incidents and disasters to the point where they become invisible to the end user. Think of the light flickering when the generator kicks in. Did the light ever go out? That is the state of where I believe we, as data protection and disaster recovery providers, should help organizations of all sizes get to. By leveraging great technologies based on sound data protection techniques and our legacies as backup and recovery experts, we can help IT truly be at the heart of business continuity." -- Christophe Bertrand, VP of Product Marketing, Arcserve

"Hit by a ransomware attack last week and still reportedly working round the clock to become fully operational, the city of Atlanta, including parts of the airport and city data, are still locked behind an encryption wall. This is the latest in a long list of ransomware attacks that have recently dominated the headlines. With the threat landscape continuously growing, and World Backup Day falling this weekend, it is a good time to think about how well your data is protected. Backup alone is not protection, especially when backup files themselves can be afflicted if disaster strikes. Organisations should be looking to a solution like object storage, which can replicate data across multiple sites and store it in a manner that is unchangeable, even by ransomware. The solution therefore provides a double security layer for data that is immediately accessible, without having to spend time on a lengthy backup process. If Atlanta has immutable backup files, they would not find themselves, a week post attack, still grappling with turning the lights and computers back on across the city." -- Neil Stobart, VP of Global Systems Engineering at Cloudian 

"The good news about this year's World Backup Day survey results is that fewer people reported losing data last year. As a data protection company, we are always glad to hear that. But the fact that fewer respondents are backing up - despite being more aware of threats like ransomware - shows a tremendous disconnect. Secure backup is still the most effective way to ensure data is never lost, and it becomes even more vital as online threats continue to grow. Efforts to educate the public about the risks they face clearly need to continue throughout 2018." -- John Zanni, President, Acronis  

"On World Backup Day, companies should consider if they have all of their data backed up and if their backup and disaster recovery contingencies are ready for a real-world scenario. Not all data has the same urgency for recovery but all data is valuable. Backup can prevent revenue loss from human error, technical failure, Mother Nature, and of course cyberattacks. Your IT service provider should be able to match a solution to an acceptable recovery time.  Do they know what their recovery time is, how reliable those backups are, and are you testing them? In many cases, these are questions they should be asking of their service providers, who should be ready for increased scrutiny. From enterprise-scale companies to SMBs, no company is immune from downtime. And, when it happens, the immediate question is how quickly they can return to normal, followed by an assessment of just how much damage was done. That's where backup and disaster recovery is vital." -- Fielder Hiss, VP of Product, Continuum


Published Thursday, March 29, 2018 7:41 AM by David Marshall
Celebrate World Backup Day on March 31, 2018 - Are You Ready? - Brad Dickinson - (Author's Link) - March 29, 2018 1:33 PM
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