Digital
transformation, cloud and new workstyles are forcing businesses to
rethink how and where technology is deployed and secured. This week at
Citrix Synergy, Citrix is unveiling new innovations that support the
shift to people-centric computing, enabling organizations to deliver a
superior work experience that unifies everything an employee needs in
one place, while meeting the strictest compliance and security needs of
the organization. To ensure employee engagement and productivity,
companies must deliver a unified workspace experience that adapts to how
and where work needs to get done; one that gives IT the confidence to
support and manage their choice of network, cloud or device; and
provides a holistic security framework that dynamically detects and
applies policies everywhere from the datacenter to the most remote
endpoint.
"We,
at Citrix, are committed to enabling people-centric computing within
organizations. We are at a place where mobile users now equal those in a
traditional office environment and organizations must deliver a unified
work experience. Our solutions deliver the experience, security and
choice that people and organizations need to innovate, engage customers
and be productive - anytime and anywhere," said David Henshall, CEO,
Citrix.
Experience: Unifying the Experience with SaaS, Web, Mobile and Virtual Apps
Employee
experience and productivity have become a top priority for CEOs.
Providing reliable access to the applications, devices and content
employees prefer has proven to boost employee productivity and drive
improved business performance. Experience must be personalized and
adaptable. Citrix is expanding its portfolio of delivering virtual apps,
desktops and mobile apps to provide secure access to SaaS apps and
content via Citrix Workspace app, creating the first unified digital
workspace for business.
Only
Citrix offers the most complete and integrated workspace to enable
people to securely access their web, SaaS, Windows, Linux and mobile
apps, desktops and files from anywhere and across any device. Citrix Workspace gives
users secure, single sign-on (SSO) access to all the applications and
content in an intuitive and digital workspace that delivers a consistent
and unified experience across all devices - allowing users to start
work at home on their tablet, continue to work on their smartphone
during their commute, and complete work on their desktop or laptop in
the office. Embedded with the company's proven networking and
file-sharing capabilities, Citrix Workspace ensures reliable app
performance, integrated search and workflows across apps, and
market-leading content collaboration regardless of where files are
stored.
Citrix
continues to improve the experience of its mobile apps and has added
integration between Slack and Secure Mail, allowing users to convert
email messages into Slack conversations and to send Slack messages
directly from Secure Mail.
Choice: Enabling Choice without Increasing Complexity
Citrix
Cloud services enable cloud portability, giving customers the tools and
insights to pursue their individualized cloud strategy with confidence,
and the flexibility to easily move workloads between clouds as business
needs evolve. Customers can now run their Citrix workloads on any cloud
- AWS, Azure, Google and Oracle or private. Citrix automated image management and provisioning technologies
make it easy to move these workloads from customers' datacenters to the
cloud of your choice, supporting a wide range of different platforms
from bare metal and virtualized infrastructure to cloud. Because Citrix
has architected its entire stack on a common platform, customers can
easily move workloads from their datacenter to the cloud of their choice
and back again, as needed, bringing cloud portability within reach of
the enterprise.
Citrix
is continuing to work with Microsoft to deliver Citrix value-add
capabilities on top of Remote Desktop Management Infrastructure (RDmi),
the next generation RDS platform for Azure. Citrix will also provide
day-one support for Windows Server 2019 to deliver virtualized apps with
XenApp.
Citrix is also enabling choice of devices from a single endpoint management solution. Citrix Endpoint Management provides
management for the broadest set of devices from wearables to IoT
devices like Alexa for Business, and Raspberry Pi-powered workspace hubs
from Citrix partners NComputing
and Viewsonic. Companies need a modern way to manage this device
diversity - it's not just about phones and laptops anymore. Regardless
of the device used, Citrix can securely manage all endpoints across the
enterprise.
Security: A Modern, Holistic Approach
New
and ever-increasing threats require modern approaches to security that
enhance productivity, not hamper it. Organizations need a holistic
approach to security that adapts to the way people work, rather than
forcing users to work within security restrictions. Citrix's expanded
security approach unifies our market-leading Citrix Networking portfolio
with Citrix Unified Endpoint Management and Citrix Analytics to deliver
a secure digital perimeter that
surrounds the user, apps and network for greater visibility and
control. The Citrix secure digital perimeter allows IT and CISOs
centralized security policy controls that are applied dynamically at any
access point to minimize and hide attack surfaces that live beyond the
datacenter, across various devices, apps and content distributed
on-premises and in hybrid and multi-cloud networks.
Citrix
workspace networking portfolio is underpinned by Citrix Analytics.
Whether a company is securing cloud apps, files and data, mobile or
desktop apps, Citrix Analytics will
provide visibility into company-wide user and entity behavior, system
security, performance and operations, and simplify IT infrastructure.
Using machine learning and artificial intelligence to detect anomalous
behavior and potential threats, Citrix Analytics can provide actionable
intelligence from the information gathered via our cloud services and on
premises products to help customers proactively identify and manage
internal and external threats.
Citrix
unifies the experience of SaaS, web, mobile and virtual apps with
Citrix Workspace and has now expanded its ability to securely and
centrally-manage these applications with Citrix Access Control. Unlike
traditional SSO solutions, which provide no visibility, control or
governance of data within SaaS and web apps, the cloud app control
feature in Citrix Access Control provides
SSO capabilities to all SaaS, web and Citrix virtualized apps. It
provides granular policy controls like watermarking, restricted
copy-paste and can prevent printing. In addition, Citrix Access Control
together with Citrix Analytics provides advanced user behavior
analytics, which helps to intelligently redirect risky internet browsing
activity to a cloud-based virtual browser completely isolated from the
corporate network with zero configuration required on the endpoint. This
allows enterprises to balance business-oriented browsing with enhanced
security.
"Maintaining
productivity in an era where new workstyles and applications are
dynamically and increasingly complex requires a new approach to
delivering the user's workspace, one that is focused on people, and how
they use technology to get their jobs done. The Citrix Workspace is the
first unified digital workspace for organizations that simplifies access
to apps and data, creating a consistent experience across devices, and
that is responsive and adaptive wherever a person is working," said PJ
Hough, chief product officer, Citrix.
To get more information and demonstrations of Citrix workspace technology, visit the Citrix booth at Citrix Synergy or on the Citrix website.