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What's Cloud Gaming, and How Does It Benefit Cloud Computing?

Technology has evolved in ways that mean many of the techniques we use and the tasks we accomplish with them depend on cloud technology. If we store files in a service like Dropbox or type content into Google Docs, both those services and countless others use cloud technology.

More recently, cloud computing took a more specific turn with the broader availability of cloud gaming. It allows people to play video games without having to purchase expensive hardware or even buy the titles. They just connect to the cloud server, which sends the content directly to their computers. In turn, all the gameplay movements, such as mouse movements or level selections, get carried back to the cloud server and stored there, allowing players to return to various points in the game whenever desired.

So how does cloud gaming benefit the cloud computing industry at large? Let's find out.

It Encourages Widespread Adoption by More Users

Some video game enthusiasts may be largely unfamiliar with cloud computing before they try playing games in the cloud. They can sign up for other cloud technologies if they have good experiences on game-specific platforms.

When more people, gamers or otherwise, take advantage of cloud services, their decision to do so benefits the overall industry.

Cloud Gaming Emphasizes Cloud Computing's Versatility

The progression of cloud gaming is also an excellent example of how the cloud has numerous uses that span far beyond the business sector. People are already familiar with movie and TV show-based streaming content thanks to platforms like Netflix and Hulu.

Since cloud gaming allows for obtaining video games just as easily, that hassle-free nature proves to businesses that they shouldn't overlook cloud technologies when figuring out how to best fulfill their own needs and those of their customers.

When businesses that have yet to adopt cloud technology finally make moves to do it, cloud companies profit and naturally build potential use cases for future customers.

Eliminating Operating System Restrictions

What's arguably one of the universal benefits of cloud gaming is that people aren't restricted to using only operating systems for particular games. One cloud gaming platform called LiquidSky allowed people using Android devices to enjoy games that were previously only available to PC users.

Even if companies don't involve themselves in gaming at all, most of them do deal with the challenges of operating system requirements that could mean that some key members of a target audience don't get to take advantage of offerings because they don't have the proper platforms.

If business representatives wonder how to make their products available to the largest quantity of people possible, they could look to cloud gaming and see why cloud computing is a viable option.

New Marketing Possibilities

Cloud companies typically market to businesses and corporate-minded people more than gamers, at least currently. If players see that the cloud is not as mysterious or inaccessible as they assumed, they'll be more likely to adopt cloud gaming as an option instead of playing physical copies of games.

Cloud computing companies also benefit because they get chances to market in new venues that gamers frequent, provided that those entities understand how to appeal to gamers. Gaming conventions, then, become filled with new marketing possibilities for all companies involved in cloud computing.

It Spurs Innovation

As new industries - such as gaming - start deepening their dependence on cloud computing, that reliance will push cloud computing companies to continually innovate by improving their current offerings and engineering brand-new ones.

Research shows that when companies adopt cloud technologies, they innovate as a result. So, all people who purchase or otherwise use cloud services get to be involved in an industry that perpetually improves. The companies within it know they must keep pace with customer expectations and demands to remain competitive.

A Harmonious Relationship

You may not have initially connected the gaming sector with cloud computing, but now you know why the former benefits the latter. Similarly, as cloud companies remain competitive, gamers notice improvements that enhance their experiences too.

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About the Author

Kayla Matthews is a tech-loving blogger who writes and edits ProductivityBytes.com. Follow her on Twitter @productibytes to read all of her latest posts! 
Published Thursday, July 26, 2018 7:36 AM by David Marshall
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