Virtualization Technology News and Information
Snapt Enhances Channel Program to Drive Partner Success and Accelerate Global Expansion
Snapt, Inc., the disruptive application delivery controller (ADC) solutions company, today announced significant enhancements to its channel program, Snapt Partner. The new offerings are designed to partner more closely with existing and new channel partners and take advantage of the number of enterprises turning to software-only ADC solutions. Additionally, the program will increase partner effectiveness in selling Snapt ADC solutions and deliver a higher return on the investments that its partners make in Snapt. 

Snapt's best-in-class ADC powers fast, secure delivery of business-critical applications anytime, anywhere, on any device, platform or cloud-based infrastructure. In a market of legacy offerings, Snapt offers a modern, software-only load balancing, acceleration and security solution that's built for flexibility, performance and virtualization.

"As we continue to expand globally and the ADC market demands more sophisticated solutions that can solve a broader range of enterprise requirements, we are focusing more on channel partners who carry complementary products such as F5 and Citrix," said Dave Blakey, co-founder and CEO. "Snapt Partner is designed to grow businesses that are looking for cloud-based products to succeed and thrive in this market. Interest continues to increase in North America, the UK and Benelux and we will be especially focused on supporting those areas for the second half of this year."

New Program Features

The Snapt Partner program provides lucrative growth opportunities for partners seeking to innovate, by offering comprehensive solutions for today's application delivery challenges in a design that is ready to carry products such as Citrix and F5. Snapt's goal is to help channel partners accelerate growth and revenue opportunities with a disruptive and easy-to-implement recurring service and revenue model.

Snapt Partner now offers:

  • Partner Tiers: The program has a simple three-tier structure - Silver, Gold and Platinum. The tier system allows partners to scale revenue and margins in line with market penetration. Snapt allows partners to generate demand, offers the best economics and ensures success as well as overall program management.
  • Demand generation: The opportunity to work closely together with Snapt to create demand through various partner co-marketing activities and opportunities including PR, events, webinars and more.
  • Best economics: Deal registration and assistance on closing deals based on tier level as well as lead generation assistance and offloading.
  • Channel success program: Marketing and operational support through sales and technical support, training and certification, collateral, as well as an extensive knowledge base and a robust partner portal.

"We are extremely excited about our partnership with Snapt and with the ease Snapt Partner has allowed 9TH BIT Consulting to get on board," said Barry De Waal, Chief Executive of Strategy & Sales at 9th Bit Consulting. "With our 20 years of building integration and middleware related solutions at customers, the questions around how to scale and take advantage of containerization and cloud deployments are coming thick and fast. The Snapt ADC offering now enables us to craft a secure, load balanced software solution with incredible performance for the ever-growing cloud and container world with the utmost flexibility."

To join, partners can visit:
Published Monday, August 06, 2018 8:17 AM by David Marshall
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