The world's largest virtualization event, VMworld,
is right around the corner, taking place August 26th-30th, 2018 at the
Mandalay Bay Hotel & Convention Center. The event is always jam
packed with incredible information coming out of the keynote presentations, from the large number of breakout sessions, to the expo
hall which is filled with awesome vendors and solution experts from around the world. And we can't forget about the fan favorite -- the VMworld Hands-On Labs.
To
find out more ahead of the show, I reached out to the folks at VMware.
VMblog: What inspired this year's "Possible Begins with You" theme for
VMworld 2018? What does it mean to VMware?
VMware: This
year's theme, "Possible Begins With You" aims to inspire our attendees to
realize that they are empowered with the necessary tools to have success on
their digital transformation journey.
VMblog: One of the great things about VMworld is the ecosystem that shows up. How
many exhibitors are you expecting this year? What's the total exhibit
space? How many first time exhibitors are there?
VMware: This
year, we're expecting nearly 200 exhibitors onsite, spanning industries such as
Cloud, Hyper-Converged Infrastructure, Cloud Management and Services, Network
Virtualization, Unified Endpoint Management, and emerging trends including edge
and quantum computing, the Internet of Things, 5G and artificial intelligence.
VMblog: Over the years, the ecosystem seems to shift a bit, with growth spurts in
certain sectors of the virtualization and cloud markets. Any surprises
this year? Have you noticed a growth in certain types of
exhibitors/sponsors this year from the previous year(s)? (i.e.
containers, hyperconverged, etc.)
VMware: We
definitely have seen growing number of exhibitors coming through this year
focused on private vs. public vs. hybrid cloud, as well as a clear emphasis on
hyperconverged infrastructure. We also anticipate emerging technologies
like AI and machine learning to be hot topics this year.
VMblog: Is there anything new that stands out for VMworld 2018 compared to previous
VMworld events?
VMware: Our focus this year is focused on
how "Possible Starts With You" and equipping attendees with the tools they need
to enable digital transformation. We have dozens of sessions focused on
providing information on how attendees can make that a reality in their
day-to-day jobs.
Further, this year's event continues
our tradition of offering attendees unparalleled access to the latest product
innovations, face-to-face time with the top industry leaders and IT executives,
and hands-on experience with VMware products.
VMblog: Last year was an amazing number of attendees. How many are you expecting
this year? And what is it that keeps people coming back for more year
after year? What's been the key to success for VMworld?
VMware: This
year we will open our doors to 35,000 attendees worldwide at VMworld 2018 US
and VMworld 2018 Europe. VMworld is a great opportunity for IT professionals or
anyone involved with or interested in the tech community to come together and
talk about today's biggest technological issues, the incredible potential of
emerging tech and what we can expect as we continue to innovate in this
space.
VMblog: VMware was founded 20 years ago in 1998. How is the company celebrating this
major milestone of turning 20 years old?
VMware: Attendees will
see our celebratory 20 year anniversary infused throughout the conference. This
is an incredibly important milestone for the company. We have accomplished so
much and VMworld is the perfect venue to celebrate with our customers, partners
and employees.
VMblog: What have been VMware's biggest achievements in the past 20 years and what is
the company looking forward to in the next 20?
VMware: Over
the past 20 years, VMware has grown from five technologists working in a small
apartment, to a leading innovator in enterprise software. From our first product
Workstation 1.0 in 1999 to our first VMworld in 2004, the dawn of the virtual
desktop in 2009, and acquiring AirWatch in 2009, to today, where the company's
compute, cloud, mobility, networking, and security offerings provide a dynamic
and efficient digital foundation to over 500,000 customers globally, VMware
technologies have fundamentally changed IT, and with it, the nature of
work. Now VMware and its customers are ready to keep growing and
innovating toward better computing for the next 20 years, and beyond!
VMblog: Can
you give a brief overview of what Hands-on Labs is and what purpose it
serves? And why do attendees love it so much? No matter how large
you make it, these things fill up quick.
VMware: The
VMware Hands-on Labs demonstrate the value of VMware solutions in real
time. Hands-on Labs enable users to quickly preview new products and
features from a live cloud based environment, without a hardware or licenses.
Attendees can explore a wide range of today's most exciting topics with a
VMware-provided machine or your own device, all with product experts on hand to
provide one-on-one guidance.
VMblog: Is there anything new and exciting going on behind the scenes for the popular
hands-on-labs this year?
VMware: With
our customizable hands-on learning paths, every year attendees can experience
something new. We'll have self-paced
labs, expert-led workshops and Hands-on lab tours to offer a flexible and
consistent way to consume labs that match your interests and experience level.
Attendees can also earn CloudCred points for taking labs, visiting HOL
Connect and interacting with product experts, and win prizes for each level of
achievement.
VMblog: Are there any new trends in the industry that people should be aware of or
should keep their eyes and ears on the lookout for anytime during the show?
VMware: Attendees
should be on the lookout for breakout sessions on emerging technologies like
AI, machine learning, IoT, blockchain, edge and quantum computing, 5G and more.
VMblog: VMworld always proves to be a good time no matter where it's hosted. This year,
it's once again in Las Vegas. Can you provide any additional details
about this year's party?
VMware: VMworld Fest is a
must-attend party and always a high point of the VMworld experience. After a
busy week on the show floor, attendees can get together and celebrate over some
food, drinks, and great music! This year, VMworld Fest will take attendees
around the globe to four unique environments in one night - tropical, desert,
aquatic and jungle. Musical stages include jazz dueling pianos, The Purple
Experience (Prince cover band), San Francisco native DJ Chris Clouse and main stage headliner, Royal Machines, "Rock's Greatest All-Star
Band"!
VMblog: I always like to find out, did you receive any attendee feedback from last
year's event that you've incorporated into the show this year?
VMware: Last
year, it was clear that attendees wanted to hear more about our cloud strategy
and the investments we're making to grow that part of our business. Cloud will
continue to be a major focus for our sessions at this year's conference.
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If you haven't already, don't delay and register and join VMworld 2018 for what will surely be an amazing experience.