Are you attending VMworld 2018 in Las Vegas, NV? If so, I invite you to add Big Switch to your MUST SEE list of vendors.
With so many vendors exhibiting at VMworld, how do you know which booths
to visit
and who to get on your busy schedule? One of the companies on VMblog's
MUST SEE list this year is Big Switch. The company provides data center switching, monitoring, visibility and security solutions for on-premises enterprise cloud, public cloud and multi-cloud environments that enable companies of all sizes to increase operational efficiency and business agility, while reducing networking costs. I had a great time catching up with them at Dell EMC World this year, so I can't wait to see what they have at VMworld.
Read
this exclusive pre-show interview between VMblog and Big Switch, to learn what they have
planned for the upcoming VMworld 2018 event and why you need to visit their booth.
VMblog: As a VMworld 2018 sponsor,
how can people find you this year?
Big Switch: Big Switch is in Booth
#1622. We have a 10 x 20 booth, we're not the biggest, but we have about 20
members of Team BSN members who will be on-site at the booth and excited to
talk to attendees about our partnership with VMware and how our joint solutions
can help solve end user challenges.
VMblog: Can you give readers a few
reasons why your product or service is considered unique?
Big Switch: Adoption of software-defined data
center (SDDC) technologies are accelerating as customers are realizing gains in
agility and cost efficiencies, especially for private clouds. To further ease
adoption, Big Switch and VMware have partnered, allowing data center
administrators unprecedented network automation capabilities. This strategic
relationship enables private clouds based on VMware products to deploy new
applications and workflows automatically across physical and virtual networks
thus bringing additional visibility and troubleshooting to VMware
administrators.
The
network layer has traditionally been the least agile part of data center
infrastructure to design, configure and operate, especially when compared to
compute infrastructure. Today's status quo of managing networks via a time
consuming and brittle switch-by-switch operational paradigm using a complex CLI
approach, holds back organizations from achieving the full potential of the
VMware SDDC since the networking silo of the datacenter cannot keep pace with
the speed of innovation demanded by the business.
Big
Cloud Fabric-Enterprise Cloud is purpose-built to support SDDC and hybrid cloud
environments. When coupled with open networking switches, the solution delivers
significant CapEx savings, as well as an order of magnitude reduction in
complexity and increased networking management efficiency.
VMblog: Can you give VMblog readers
a sneak peek as to what you will be showing off at your booth this year?
What should attendees expect to see and hear at your booth?
Big Switch: This year we are doing
away with our usual mini presentation theater, and instead we have created a
custom, interactive, and very fun game!
We will also have some
fantastic demos that showcase the solutions: Big Cloud Fabric-Enterprise Cloud (BCF-EC)
integration with VMware's NSX-T and vSAN, as well as integration with vSphere
6.7 for both BCF-EC and Big Monitoring Fabric-Enterprise Cloud (BMF-EC). The
company will also be demoing ERSpan and SPAN traffic steering with BMF-EC via a one-click
GUI.
And, for every badge we scan at our booth, we will donate $1 to
St. Jude's Children's Research.
VMblog: How does your company and
product fit within the VMware ecosystem?
Big Switch: Big Switch's CFN portfolio is the ideal physical network underlay
for the VMware SDDC. The CFN portfolio includes: Big Cloud Fabric-Enterprise Cloud for data center switching, Big Monitoring Fabric-Enterprise Cloud for network analytics and
monitoring, and Multi-Cloud Director, for consistent management and operations
across on-prem, public-cloud and across on-prem/in-cloud combinations of
networking and monitoring fabrics. Our CFN portfolio offers best-in-class
economics, automation, visibility and cross-cloud administration with VMware's
SDDC portfolio, via seamless integration with: VMware vSphere, VMware NSX,
VMware vSAN, VMware Horizon, VMware vCloud NFV, VMware Integrated OpenStack,
and VMware vSphere Integrated Containers.
VMblog: How many times have you sponsored
VMworld before? And what keeps you coming back?
Big Switch: This is our fifth year sponsoring VMworld. We have a fantastic
partnership with VMware, with a great portfolio of products that are ideal for
the VMware SDDC, and tons of customers that have already deployed the joint
solutions.
VMblog: Finally, attendees always enjoy a
good trade show tchotchke. Are you guys giving away anything special or
interesting this year?
Big Switch: We have a very awesome game at our booth and every attendee who
plays wins a prize. We are giving away gift cards, socks, stickers and
t-shirts.
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