Optimizely, the world's leader in digital experience optimization, is today unveiling a new integration with Atlassian, a leading provider of team collaboration and productivity software. The new integration between Optimizely Full Stack and Jira Software Cloud allows developers to move faster, mitigate launch risk and measure the impact of every product release.

Leading software development teams today are using data to experiment and build the digital experiences and products that matter most to their customers. Jira Software helps teams plan, track and release products on time, while Optimizely's Full Stack provides A/B testing and feature management for product development teams, including feature flags to minimizing launch risk. With the Optimizely Full Stack and Jira Software integrated workflow, users of both services will have better visibility into the entire product development cycle. Together, teams can now link feature flags from Optimizely Full Stack into Jira Software, so that engineers can see the status of the experiments they are running, live and in real time. This means more quickly and efficiently seeing the status of their flags and rollouts, resulting in smaller and more frequent feature and product shipments. 

"Our goal is to build the best products for our customers, which means integrating with the best-of-class solutions that will power winning user experiences in today's evolving digital landscape," said Claire Vo, SVP of Product at Optimizely. "We are thrilled to combine our services with Atlassian's leading agile planning tool as a way to help our customers make quicker decisions, iterate faster and drive loyalty."

Optimizely plans to extend the integration with Jira Software Cloud across other Optimizely products, including Web and Program Management, over the coming months. Optimizely Full Stack customers can integrate with Jira today by starting a free trial or visiting our help page here.