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BitTitan Predictions 2019: Surging cloud-to-cloud migrations with greater focus on governance and multi-cloud strategies

Industry executives and experts share their predictions for 2019.  Read them in this 11th annual series exclusive.

Contributed by Mark Kirstein is the Vice President, Products at BitTitan

Surging cloud-to-cloud migrations with greater focus on governance and multi-cloud strategies

We're looking ahead at 2019's industry trends for managed service providers (MSPs) and IT pros. Here are a few predictions on the industry forecast for the new year.

Cloud-to-cloud migrations will equal or surpass on-premises to cloud

While the largest cloud migration scenarios have generally been from on-premises systems, 2019 will be the first year we see cloud-to-cloud migrations keep pace with on-prem-to-cloud projects. There are several reasons for these migrations. First, the ascension of numerous  legitimate cloud vendors gives users more options when addressing niche requirements and use cases. As organizational cloud strategies mature, businesses are optimizing their cloud investments by moving workloads to different environments and establishing a multi-cloud strategy. Finally, merger-and-acquisition (M&A) activity remains steady, so many organizations are performing migration projects to integrate or separate companies. All these factors fuel a rising cloud-to-cloud migration market.

In other terms, the more that businesses adopt the cloud, the more that M&A activity becomes exclusively focused on cloud-to-cloud migrations.

Adopters will see greater focus on optimizing cloud costs and improving governance

For the better part of a decade, businesses asked why they should try the cloud and how best to migrate their data. Moving forward, the questions have changed: how can they optimize cloud costs and establish better practices regarding security and governance? Governance concerns influence cloud migrations. Constructing a migration plan with security in mind will ensure data is protected during the migration project. Even though the cloud can ultimately offer improved costs and security compared to on-premises systems, new policies and procedures will need to be created now that the organization is in the cloud.

Multi-cloud & hybrid-cloud approaches will continue to thrive

Businesses are turning to a multi-cloud approach instead of relying on a single cloud provider, as this strategy often proves to be a more effective use of their investment. A multi-cloud approach allows more flexibility for IT leaders and more room for negotiation with providers. Businesses can work with the cloud provider that makes the most sense when factoring in their professional objectives, while also staving off fears of vendor lock-in.

Similarly, a hybrid-cloud approach offers many of the same benefits as a multi-cloud approach. Instead of doing a complete cloud migration, a balance of cloud and on-prem services often allows businesses to mix and match to determine the strategy that allows them to focus most on their core strengths and services as a company.

Ultimately, the cloud offers businesses the ability to expand on their strengths to boost growth and optimize their investment. In 2019, more businesses will see cloud migration projects as an opportunity to set themselves apart. They'll do what they've always done, only better than they ever have.


About the Author


Mark Kirstein is the Vice President, Products at BitTitan, leading product development and product management teams for the company's two SaaS solutions: MigrationWiz® and MSPComplete®. Prior to BitTitan, Mark served as the Senior Director of Product Management for the Mobile Enterprise Software division of Motorola Solutions, continuing in that capacity following its acquisition by Zebra Technologies in 2014. Mark has over two decades of experience overseeing product strategy, development, and go-to-market initiatives.

Published Wednesday, January 02, 2019 7:42 AM by David Marshall
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