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Tips for Increasing Your Organic Traffic

One thing's for sure, businesses just can't perform well without a website. New disruptions in marketing emerge each year, and businesses will have to update their arsenal continuously in order to sustain their growth.

However, having a website is simply not enough to drive quality leads, or in this case, organic traffic. People who are specifically searching for your products and services are more likely to buy from you, so it's important that your website is optimized for this goal. Using the right approaches, you can bootstrap your web presence to generate more site visitors.

Here are a few tips you can apply to get better results.

1. Produce more content

In 2018, content continues to be king, and it may very well be in the years to come. After all, content is the bread and butter of a business website. You can't promote your business without creating engaging and informative blog articles and graphics. Moreover, content also improves your searchability, so it's important that you regularly update your website with fresh and valuable materials.

2. Optimize your site speed

The time it takes for a web page to load is very crucial to the quality of your website. If it takes more than three seconds to fully load your images and other elements, then you might risk getting a high bounce rate. This will translate to a poorer site score and an inability to attract new users to your site. By using image compression tools and "minifying" your source codes, you can make your website lighter and thereby faster to load.

3. Update your SEO strategy

Modern businesses will need to focus more on search engine optimization or SEO to get better results in terms of generating organic traffic. Just ask the firms at BestSEOCompanies.com and see why SEO makes for a wise investment. For one, higher organic numbers will depend on factors such as the keyword strategy you're implementing as well as your chosen social bookmarking platforms. Aside from that, you will also have to consider onsite SEO using long-tail keywords as well as an effective interlinking strategy.

4. Share across social media

Aside from websites, social media is an important channel that businesses can use to widen their reach and promote their products and services in other places online. It's only a matter of sharing your blog content through platforms like Twitter and Facebook. Make sure to include relevant hashtags as well as an engaging call-to-action that will get people to visit your site.

5. Check your metrics

Finally, creating a business website is not a one-shot thing. Instead, it's an endeavor that's extensive. As new search algorithms are being rolled out every year, it's important that you adapt to these changes by looking at key indicators. Using Google Analytics, you can effectively track your website's growth and determine the trends that result in a higher volume of organic traffic. You can also use this platform to recalibrate your content strategy. This allows you to know the types of content that you should be producing and the types of content you should eschew.

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Published Thursday, January 03, 2019 10:33 AM by David Marshall
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Comments
@VMblog - (Author's Link) - October 22, 2019 9:31 AM

AI has become almost a byword for the future. This comes as the tools that are needed to refine every aspect of our lives have become increasingly sophisticated as the years go by.

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