Virtualization Technology News and Information
iSpeak Cloud 2019 Predictions: Laser Focus on Costs, Consolidation, & Competition in Cloud

Industry executives and experts share their predictions for 2019.  Read them in this 11th annual series exclusive.

Contributed by Jeanne Morain, Founder, Strategist, iSpeak Cloud

Laser Focus on Costs, Consolidation, & Competition in Cloud

Recent announcements in 2018 show that the race for Cloud continues to heat up but has not yet come into full maturity.  Some of the most significant announcements of this year have included consolidation of Cloud Cost Tools, VMware/AWS Partnership, IBM's intent to compete in Cloud, and Splunk's focus on incorporating Artificial Intelligence in the Everything is Ops World.  It is refreshing to finally see validation in the books, articles and previous predictions around this area.   Why?  Because vendors are finally recognizing the inherent impact of Hybrid Cloud on cost, compliance and agility.

2019 - Continuing to Consolidate & Mature but No Single Pane

Although everyone is claiming some form of Artificial Intelligence, Machine Learning as part of their solution - few understand either it or how to properly build requirements to solve Cloud Challenges.  Many vendors are taking the same approach but applying different technology to solve the Digital Transformation Dilemma.  Customers and vendors a like will continue to struggle in this area until the solutions are built to keep up with the changing face of companies.  The hybrid cloud structures, architectures and solutions were all built pre-virtualization, pre-cloud in some cases.  As such vendors will need to re-architect their platforms to create compelling solutions for Tomorrow's challenges not just yesterdays.  A rose by any other name is still a rose - whether it is called AI, AIOps, NewOps, Business Technology Management, etc. everyone is still trying to solve the single pane of glass needed for the business.  The amount of consolidation, integration, and visibility needed will be better but still will be cloudy throughout 2019.

AWS & VMware - Watch Out

The AWS Outpost announcement will have many hardware and cloud management vendors shaking in their preverbal boots at first.  It may even make some Enterprise leaders take pause on current plans to evaluate the value from a cost, compliance and agility perspective.  The biq question is whether the juice will be worth the squeeze for vendor lock in and giving up control of the Enterprise's data center.  Concerns over data privacy for international companies, particularly around US government prying eyes may make it less viable for global customers complying with GDPR or other privacy regulations across the globe.  The real question will be the design between VCenter and AWS Administration Policies and Design and where the control of the compute stack will live.  If it does not fall within the Enterprise for Outpost and beyond then it will boil down to whether the C Suite will agree to giving up control of their data center and data. 

2019 Year to Get Cloud Cost Under Control

Although many companies still long for the single pane of glass, they will at least have the opportunity to start to gain control and visibility of costs for hybrid cloud.  Enterprise companies have tried to Yo-Yo back and forth between all private or all public but realize they really need both.  Many if not all Enterprises are in a hybrid cloud world between implementations of SaaS, PaaS, IaaS, and their data center.  Emphasis on regulatory compliance, performance of applications over wide area networks, etc have made it less than desireable to have everything in a public cloud.  The consolidation of cloud cost tools in the market, Apptio acquisition, and interest in this area show renewed emphasis on visibility and control of costs not only in cloud but across technology spend.  With more investment and visibility for this area - the tools will quickly invest in maturing their solutions and integrating with larger solutions.


About the Author 


Jeanne Morain has held various executive roles in strategy and product management with the Apollo Group, Flexera Software, VMware (Thinstall) and BMC Software (Marimba). Jeanne currently advises startups and large enterprises on implementing new products and strategies to enable excellence in the digital economy. Jeanne has two decades of experience in systems management, virtualization and cloud computing and has participated in the implementation of solutions for millions of users across Fortune 2000 companies. She has won numerous awards for her work, including the prestigious International Association of IT Asset Manager's Fellow Recipient in 2016 for her work in business service management, Lifetime Member Award in the areas of business service management, universal clients (also known as virtual desktop infrastructure), dynamic data center and virtualization. She is an author and coauthor of books on BSM, virtualization and cloud computing.

Jeanne is best known for her customer-/partner-centric approach. She is a noted speaker at OReilly Velocity, VMworld, Interop, CloudSlam, IAITAM, CXO events and other industry conferences. Jeanne holds a Master's degree from Southern Illinois University and certification in ITIL., twitter @JeanneMorain
Published Friday, January 11, 2019 7:22 AM by David Marshall
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