We live in a self-service world. And whether you're talking about cloud, or anything else in life, people crave rapid delivery that isn't hard, isn't complicated and doesn't take much time.

Take Amazon for example. Most of us have purchased something from Amazon. Why? It began by delivering speed and ease. Amazon makes it simple for consumers to research products, purchase, receive, and even return items. We do this anytime, anywhere, from any device, without delays or human interaction. Amazon's ordering process is a poster child for self-service.

Now Amazon has transferred that speed and ease model to cloud computing. Need compute power? Set it up yourself by renting it and we'll deliver it right away!

Amazon isn't the least expensive option and it comes with limitations, but sometimes organizations are willing to compromise cost and control for expediency and a faster time to market-because both support competitive advantage.

Self-service access to cloud computing expediency is here to stay. It enables organizations to rethink operational efficiencies by blowing up a siloed approach to IT service delivery through automation. So, what does it mean to organizations as they consider IT service delivery in the future? How does self-service cloud transform customer success and happiness?

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