Veeam Software,
the leader in Backup solutions that enable Intelligent Data
Management, announced major enhancements to its North American
ProPartner program. As a 100 percent channel company and following the
recent announcement of general availability for new cloud data
management capabilities as part of Veeam Availability Suite 9.5 Update 4,
Veeam is making major investments in its partner ecosystem to reinforce
its strong commitment to the success and profitability of its partners.
"Together
with our partners, Veeam has experienced unprecedented growth since
inception - enabled by innovative technology and delivered through the
award-winning Veeam ProPartner program," said James Mundle, Vice
President of Worldwide Channels at Veeam. "As the adoption of
cloud-based business models continues to grow, and programs become more
complex, the constant is that we always keep the customer experience
across all segments as our top priority, delivering the best products,
solutions, and services in a way they can consume them better and more
efficiently than any other technology company."
Key enhancements to the Veeam Partner Program include:
- Veeam IQ: Veeam
has launched a new comprehensive partner-facing training platform to
streamline partner enablement. Formally known as Veeam University, this
new Learning Management System (LMS) is an online resource that supports
partner education, fostering increased efficiency and greater
profitability. Now with multi-language support and increased learner
engagement, partners can easily access demos, product and solution
training, program and selling education, training courses, and
preparation tools for Veeam certifications including Veeam Technical Sales Professional (VMTSP) and Veeam Sales
Professional (VMSP). This modern and intuitive learning platform
enables partners to move at their own pace, putting the partner in
control of their progress and certification compliance.
- Additional and Significant Marketing Investments:
Veeam is committing to increased marketing investments in both
partner-facing marketing and support for Focus regional partners,
National partners and Corporate Resellers. Veeam has launched a new
Marketing Concierge service - a dedicated marketing consultant group
available to collaborate with partners to build multi-touch campaigns
that focus on digital marketing tactics. Working closely with eligible
Veeam partners, a Virtual Marketing Manager (vMM) will guide the partner
though the entire campaign process, designating effective campaign
materials, customizing content, building social media initiatives,
recommending best practices, building campaign components, and managing
leads from the Veeam MarketReach platform (Veeam's email campaign and
lead tracking tool for partners) post-campaign. With this Platform,
partners can create, execute and track their own Veeam campaigns,
including banner creation, co-branding marketing materials,
event-in-a-box projects, etc.
- Accelerated Growth Rebates for Gold and Platinum Partners: Veeam
is now rewarding partners who not only make their assigned revenue
targets, but those who overachieve on a quarterly or annual basis. Value
incentive rebates now with accelerators as well as opportunities for
additional back-end rebates present even more earning potential for
partners.
- New Partner Perks and Incentives: Veeam
Partner Perks rewards sales, marketing and technical roles at partner
organizations. Veeam understands that a "closed deal" is the result of
more than just a sales function. This program leverages the behaviors
and actions of the partner with valuable rewards, whether it's selling
into the SMB space, co-selling with an alliance, taking a certification,
completing a POC, or running a competitive campaign; Veeam recognizes
every contributing role of the process.
"Our
industry continues to evolve; we understand that we must too evolve our
partner program to ensure we are providing all of the tools and
offering the highest support to ensure our partners are successful and
maximizing every opportunity," continued Mundle. "When they are
successful, we are all successful. The new investments, resources,
programs and tools Veeam is putting in place will help our partners to
achieve greater profitability and enable success across all business
segments. With the strength of our partner program and momentum, we will
continue our history of innovation and leadership in the backup and
data management industry."
For more information, current Veeam ProPartners can access new program resources at https://propartner.veeam.com.