Usage of the cloud by businesses experienced an increase of 300% over 2017, with 57% of companies embracing the technology. As a result, around 80% of IT budgets are now dedicated to cloud integration. One area in which this method of data storage is improving the efficiency and effectiveness of companies is with regards to apps. While most websites and work systems already make use of cloud file sharing, smartphone apps are often lagging behind. Stay ahead of the competition by integrating the cloud with your business's app.

Enhance Efficiency While Cutting Costs

When a customer downloads your app, they are giving it permission to hold much of their data. However, the average consumer now owns 3.2 digital devices. The chances are, they will want to access their information across their smartphone, laptop and tablet. In order to integrate files across devices, invest in cloud computing.

This will cut down the energy needed to transfer data and files to different platforms. You will therefore speed up the ease and efficiency with which your business operates and cut the costs needed for maintenance. Although the initial switchover may take time and money, the long term savings are well worth the investment.

Maintain Your Customer Base

The other main benefit of integrating your app with the cloud is that it will improve your relationship with the customer. More seamless communication, faster responses to complaints, and better internal communication between departments all go a long way in the modern business world. A third of Americans would leave a company they love after just one bad experience, so getting customer service right is essential.

Furthermore, quick and personal responses to problems creates a loyal customer base who are more likely to recommend your apps to others or review it positively in the app store. When customer service is quick and effective, consumers are willing to pay a 16% premium and 63% would share their personal data for a more bespoke service. The cloud allows access to all these benefits.

Integration Methods

There are two main types of integration you need to consider as a business: data integration and application integration. The former is the basic minimum you need to consider. It allows data to be synchronized between different repositories. However, most companies should aim for full application integration. This allows your app to integrate all business processes across platforms. In order to do this, use a service like iPaaS. You can hire a third party to carry out the cloud app integration or do it from within your company. Set up a dedicated team to start work on this as soon as possible and you will have all the benefits before the competition.

Cloud integration is inevitable, but don't delay. The improved efficiency and lowered costs combined with customer retention are invaluable to a company. Stay ahead of the competition by fully integrating your app with the cloud and take your business to the next level.

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