Are you attending VMworld 2019 in San Francisco, CA? If so, I invite you to add Vembu Technologies to your MUST SEE list of vendors.
With so many vendors exhibiting at VMworld, how do you know which booths
to visit
and who to get on your busy schedule? One of the companies on VMblog's
list these last few years has been Vembu Technologies. For some time
now, I've had the pleasure of closely following and working with the
team at Vembu as their product has grown and matured. And they have been a fantastic partner and sponsor to the VMware community. I cannot wait
to see their latest backup, recovery, and replication
solution up close and in action during VMworld.
Read this exclusive pre-show interview with Nagarajan, VP Product Management at Vembu, to learn what they have
planned for the
upcoming VMworld 2019 event.
VMblog: With Vembu BDR Suite, what
was your goal behind the product?
Nagarajan: Vembu has been in the industry since 2002. We
were providing Backup and DR
software exclusively for service providers. Since then, we have delivered tangible value to more
than 60,000 small & mid businesses worldwide through a network of 4000+
partners.
A
few years later we observed a void in the market for an affordable product with
enterprise-level features. Vembu's goal is to make backup & disaster
recovery software easily affordable for hundreds of thousands of small &
medium businesses worldwide.
Hence,
we came up with Vembu's flagship offering in 2014, Vembu BDR Suite - A
comprehensive backup and disaster recovery solution for diverse IT environments
including virtual, physical, applications and endpoints for businesses of any
size and type.
VMblog: How do your company and product fit within
the VMware ecosystem?
Nagarajan: Vembu
has been an elite partner of VMware, leveraging the latest technologies of
VMware to provide enterprise-level Backup, DR & Replication functionalities
for the VMware VMs at an affordable price point.
Using
Vembu, organizations can effectively meet the VMware backup demands and
experience an intuitive, agentless, image-level backup that not only protects
business-critical virtual machines but also applications and application data.
Vembu
supports CBT enabled incremental data transfer using VMware VADP and Hot-Add &
SAN transport modes for LAN free data transfer.
Vembu
offers instant recovery options and failover & failback capabilities to
have your VMs up and running within a few minutes at the time of system crash
or disaster. It also enables businesses to leverage on cloud & offsite
storage to effectively implement a 3-2-1 backup strategy.
VMblog: Being a consistent
participant to VMworld, how has the response for Vembu changed over the years?
Nagarajan: The biggest challenge which we faced in our
product's initial stages was brand awareness. Vembu BDR Suite, in spite of its
affordability and ease of use, faced the initial struggle due to the lack of
our brand's popularity.
VMworld gave us the platform to showcase our
product in front of a larger crowd and was instrumental in helping us create
our brand's identity amongst the community. It paved our way to connect with experts all across the
globe and to offer them what we have in store.
Our
first VMworld event was back in 2014. We have been regular since then because
it helps us get quality feedback about our product from the virtualization
community.
Being at VMworld is like a union with the tech
community. This is a one-stop destination to learn upcoming trends, meet
enthusiasts of varied background & requirements.
We
visit VMworld not only for business purposes but also to help us understand the
ever-changing customer requirements to bridge the gap between demand and
available solution.
VMblog: How has your market
share increased over the years? How has VMworld helped you in enabling the
networking options with the community? Do you have any other plans to reach out
to the community apart from VMworld & other VMUG events?
Nagarajan: VMworld
laid us the foundation to be recognized as one of the key players in the backup and DR industry.
vExperts and tech enthusiasts who acknowledge Vembu BDR Suite for the
enterprise-class features and its affordable pricing point, recommend our
product to those in need. VMworld helped us with this much-needed word-of-mouth
review and user recommendations from experts and techies across the globe.
VMworld
has helped us garner the attention of the industry people and has given us a
brand identity which is reflecting in our sales. We have been having
exponentially growing conversion ratio and our every year sales are breaking
the previous year's record.
Regarding
other opportunities to reach out to the community - Yes, we have plans for this
year. We are hosting an exclusive Vembu Roadshow across the USA. We have chosen
different cities, each city a month to meet the backup enthusiasts and tech
experts from that particular region, discuss ideas and collaborate with them to
make our product available in every nook and corner of the World.
VMblog: Can you give readers a few reasons why your product or
service is considered unique?
Nagarajan: Absolutely!
Vembu BDR Suite is an all-in-one solution that addresses
the Backup, Replication and DR needs of your diverse IT environment such as
Virtual, Physical, Cloud.
Industry best RPO & RTO of less than 15 minutes for
seamless backups & faster recoveries.
Quick VM Recovery allows you to boot your image-based
backup data instantly across any hypervisors of your choice.
Vembu's own patented file system - Vembu Hive helps to
efficiently manage the backup storages with built-in functionalities such as
Compression, Encryption, Deduplication.
Hybrid cloud deployment of Vembu allows having a secondary
copy of backup data in a highly secured Vembu Cloud, deployed in AWS.
Vembu Universal Explorer is a free tool from Vembu, allow
you to instantly and granularly recover the application item from the backup
data without restoring the entire backup data.
With Vembu, you can simply perform P2V, V2V, P2P migration
VMblog: Can you give a brief
note about your pricing structure? Are you having any offers right now?
Nagarajan: Offers tend to be intermediate. So, we are not
big fans of running offers. Instead, we have a structured pricing plan which
will make anyone with even the slightest purchase interest, immediately grab
the license.
To explain in detail, we have different
license models, pricing models & editions to cater to different
requirements.
Vembu
offers CPU socket based pricing and VM level pricing for VMware environment and
the license can be purchased either in subscription or perpetual model. You can
opt for any one of these models based on your requirements.
We
have different editions - Free, Standard and Enterprise, based on the level of
functionality you need for your environment and the size of your business.
I.e: Vembu BDR Suite is a full-featured edition for large environments that
comes at the most competitive pricing range in the SMB market.
Vembu BDR Essentials (for
businesses up to 10 CPU sockets/100 VMs) is
for a section of users who require more features other than those offered in
the free edition but couldn't stretch more in terms of pricing.
It was
originally launched for businesses up to 6 CPU Sockets/50 VMs, which is
the standard industry size for small businesses. After a series of surveys, we
found the growth rate and opportunities available for small businesses. Hence,
we extended the package limit to 10 CPU sockets/100 VMs as we wanted to empower
the small businesses further to help them achieve their goals.
Vembu
BDR Suite - Free edition caters to those users who value their data but are not in
a position to shell out money
We
have delivered the best in class solution for businesses of all sizes and we
are immensely delighted to know that we have been able to empower so many
businesses who couldn't spend a fortune for protecting their business-critical
data.
VMblog: Why should VMworld
attendees add you to their MUST SEE list?
Nagarajan: Data
protection has become a significant factor today and the necessity of finding the
right solution for one's requirements has scaled higher. Hence, it's the
responsibility of the vendors to make the product available to all. We, at Vembu, keep our customers
first and always strive to stand ahead of time in terms of meeting their
requirements.
Please meet us at
VMworld and we will be glad to demonstrate to you about the backup architecture for your IT
Environment or developing a BCDR plan.
VMblog: Can you give VMblog
readers a sneak peek as to what you will be showing off at your booth this
year? What can attendees expect to see
and hear at your booth?
Nagarajan: We have exciting pieces of information about
our latest release of Vembu BDR Suite v4.0.1 to share with the VMware
community. When you visit our booth you get more than just a quick demo of
Vembu BDR Suite, you can see it in action.
With data threats becoming rampant, every
business needs a data protection plan, and our experts can help you in saving
your businesses' time and money through Vembu BDR Suite.
Also, our experts could suggest you the right
ways to protect your data and could give you that one strategy that could
potentially save your business. If you are planning a backup architecture for
your IT Environment or developing a BCDR plan, you can also get suggestions for
them.
If you are one among those who are looking for
a cost-effective & modern data protection solution with enterprise-level
functionality, you should drop by our Booth #1868 and get to know how Vembu BDR
Suite meets your requirements and fits your budget.
You will also get to know the product roadmap
and the features that are coming in upcoming releases of Vembu.
VMblog: What are the consequent updates that you
are planning to bring in Vembu BDR Suite?
Nagarajan: We
are partnering with leading storage vendors like NetApp, HPE, and IBM to offer
storage level snapshot backups. We also look forward to working with other
major storage vendors in the market to offer integration with their storage
systems.
Our
upcoming major release will bring the cloud replication feature to live, where
you can spin your backed VMs as instances in AWS. This gives a huge scope to
avoid downtime or data loss during a disaster.
Apart
from that, Vembu is all set to provide support to protect cloud-native
workloads which will help you perform Cloud-native agentless backup and
recovery of AWS EC2 Instances. This feature ensures the protection of your AWS
data against accidental deletion, security threats, and outages.
We
have many more such interesting updates. It's going to be a crucial year for
vembu with many upgrades and updates lined up ahead.
VMblog: Finally, what would you say to
prospective attendees who are thinking about attending VMworld but aren't sure
if it's worth it or not?
Nagarajan: To all prospective attendees, tech enthusiasts
and users, this is the event to go for if you are the one looking to explore
business possibilities and expand your technical horizon.
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