The Amazon Prime Day craziness is over for
this year, but major global retailers are still racing to compete, offering
impressive deals of their own. Similar to Black Friday and Cyber Monday, major
retailers will need to prioritize digital speed, ecommerce site load times,
mitigate outages and coordinate with brick-and-mortar locations to keep up with
the influx of shoppers.
IT teams working with retailers must overcome
a myriad of challenges to ensure these special shopping seasons run smoothly.
As everyone enjoys Amazon Prime Day, competitor deal days and then gears up for
the fall back-to-school shopping, leading industry experts have provided tips
for IT teams to be prepared for any busy shopping season.
Lex Boost, CEO, Leaseweb USA
"With
Amazon Prime Day on the horizon, shoppers are bound to inundate the site in
search of deals. This year however, Amazon doesn't have the day to itself;
other major retailers are planning on throwing their hats in the ring and
offering promotions of their own. With all this anticipated activity, retailers will be challenged to keep their
technology up-to-date to meet the demand.
Slow load times, broken links and a poor
user experience are unacceptable to shoppers expecting the convenience of
online shopping, and this can be the difference between a confirmed order and
shopper that looks elsewhere. Web sites unable to handle the traffic spikes
immediately lose out on sales, and even worse, they negatively impact their
brand and disappoint customers who might have otherwise become loyal consumers.
To get the most out of these peak
shopping days, retailers need to prioritize and measure the speed of load
times. During these busy moments, they also need to protect against downtime
and make sure their site doesn't get overstretched. Optimizing web sites to be
able to accommodate more traffic must be a long-term goal, not only the special
days.
By employing a CDN service, sites can
manage increases in speed, scalability, resilience and security, as well as
take advantage of significant savings on bandwidth cost, and reduce load on
their web server. They also need to take proper security measures by choosing a
protected platform. If shoppers feel unsafe, they won't return.
Online retailers can easily justify the
cost of these upgrades by simply calculating the cost of any new hardware,
software, or services that they are planning to implement compared to the cost
of 1000, 100, or even just 10 lost sales. It quickly becomes clear that
accommodating seasonal traffic makes sound financial sense."
Caroline Seymour, VP of Product Marketing, Zerto
"Amazon's
Prime Days are quickly becoming a new retail holiday, much like Black Friday
and Cyber Monday. With Amazon's Prime Days website outage last year, Amazon and
other retailers that are planning competing big sales of their own should
prepare for high spikes in traffic and take precautions for IT system
overloads, just as they do for the traditional holiday season. Outages at any
time, especially during peak times, can have a profoundly negative effect on
the bottom line and on customer loyalty.
Retailers
that take steps to make their infrastructure more resilient and continually
replicate data will be able to recover quickly from any downtime. Innovative
retailers are increasing their use of data mobility and orchestration to
pre-position workloads to the cloud to scale more easily.
Retailers
should prioritize moving critical applications such as POS systems to the cloud
as part of their disaster recovery plans. The ability to quickly, easily and
safely move workloads to a cloud environment, whether it be Azure, IBM Cloud or
AWS, a managed service provider or private cloud, will ensure they are prepared
for any disruption and that downtime and systemic risk to the business are
completely mitigated."
Todd Krautkremer, CMO, Cradlepoint
"Amazon
Prime Days are becoming the next big retail holiday and a good reminder to
prepare for peak traffic as we approach the traditional back-to-school and
holiday shopping season.
To minimize the risk of business downtime, retailers need to transform their wide-area
networks to provide always-on access from brick and mortar stores to remote
pop-up stores and kiosks and provide greater bandwidth to handle the increase
in traffic. The good news is that today's 4G LTE wireless networks are more
pervasive, delivering faster speeds than ever before. Over 75% of the world's
top retail brands are already using LTE to provide non-stop connectivity to
mission-critical applications and the cloud, to isolate and securely connect
‘store-within-a-store' deployments, and to provide anywhere, anytime
connectivity for pop-ups and seasonal stores. The cost, availability and speed
of today's 4G LTE services make it attainable for retailers of all sizes,
allowing them to leverage cloud applications to reduce costs and improve
customer experience. And because it helps keep their critical systems online,
they can avoid having Black Friday and other big sales turn into a ‘black eye.'"