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From Application Performance to Business Performance - How APM Drives Business Growth and Innovation

By Denny LeCompte, general manager, application management, SolarWinds

Remaining competitive in business landscapes has never been more difficult; to succeed in today's increasingly saturated markets, organizations must deliver not only top products and services, but also a customer experience rivaling competitors and exceeding expectations. Success lies in business performance, which makes performance monitoring tools and application performance management (APM) key to overall business success.

Every organization is unique, which is reflected in their use of APM tools. A new GigaOm report, Driving Business Performance Through Application Performance Management, sponsored by SolarWinds®, surveyed executive leaders to discover how performance management strategies differed based on whether organizations used them proactively or reactively.

One common thread between organizations, however, is that they have these tools and solutions in place. Organizations with large staff and high budget to devote to creating an exceptional customer experience often leverage robust APM tools and features, as a simple-yet-powerful APM suite can bring the end-user experience to the next level. This can ultimately give them a leg up on competition.

Organizations with smaller budgets and fewer staff members also leverage APM tools to meet their greatest need, which is largely streamlining troubleshooting. Simple, affordable APM tools can make quick fixes even quicker, which is of paramount importance when time to resolution is everything.

With the complexities and expenses stemming from managing custom applications and websites across every type or organization-the new normal for nearly all of today's technology professionals-APM tools are key to business performance.

Key Findings

By surveying executives across organizations, the report revealed different ways performance management strategies can be used to meet business goals.

Primary Driver of Application Performance Management Tools and Strategies

  • The primary driver, according to 61 percent of executive decision makers from reactive organizations, is to diagnose and fix problems; this is followed by managing complex application environments (57 percent).

Prioritization of Criteria Related to Customer Experience

  • 66 percent of proactive organizations see customer experience criteria as important.

Most Important Features of APM Tools

  • 65 percent of proactive organizations have comprehensive performance monitoring coverage of the DevOps toolchain, compared to 18 percent of reactive organizations.
  • Proactive organizations consistently value more advanced APM features (54 percent), such as measuring user experience in real time (44 percent); providing a composite view of log and performance data (35 percent); and having a ‘live tail' feed of logs and other data sources (32 percent).

Regardless of how they're used, APM tools can streamline troubleshooting and amplify the customer experience. In addition to meeting customer priorities and making tech pros' lives easier as the business landscape they support evolves, APM tools can also meet key performance indicators and achieve broader business goals-key to the success of every organization.

This makes finding the right APM tool key to every organization.

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About the Author

Denny LeCompte 

A former university professor, Denny is a passionate advocate for optimizing technologies to solve critical customer problems, leveraging empirical, data-driven approaches.  His thoughtful leadership and disciplined methodologies have guided product management, product marketing, and User Experience (UX) teams to develop creative product strategies that ignited rapid business growth and made customers’ lives easier.

In his current role as Senior Vice President of Product Marketing at SolarWinds, Denny leads a global organization responsible for customer research, engagement, and product positioning.  While helping identify new customer needs and opportunities, his team works to educate and inform the market on how SolarWinds IT management software simplifies the process of running complex systems and applications with high availability and reliability.

In addition to SolarWinds, Denny held executive leadership roles at leading IT management and security firms, including BMC and AlienVault.  Denny holds a Ph.D. in cognitive psychology from Rice University and a B.S. from the University of Louisiana at Lafayette.

Published Tuesday, July 30, 2019 10:55 AM by David Marshall
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