Are you attending VMworld 2019 in San Francisco, CA? If so, I invite you to add Morpheus Data to your MUST SEE list of vendors.
With so many vendors exhibiting at VMworld, how do you know which
booths
to visit
and who to get on your busy schedule? Start with last year's 'Best of VMworld' winner for Automation. The Morpheus unified orchestration platform provides a systematic approach to cloud optimization, multi-cloud governance, DevOps automation, and application modernization. They provide IT Operations and Developers with fully self-service and automated provisioning of bare metal, VM, and containerized applications running on-premises or in the public cloud. And with their massive amount of built-in integrations and native functionality offered in their platform, customers can standardize workflows and reduce tool sprawl while orchestrating existing tools to protect investments. You have to truly see it to believe it.
Read this exclusive pre-show interview with Brad Parks, VP of marketing and business development at Morpheus Data, to learn what they have
planned for the
upcoming VMworld 2019 event.
VMblog: As a VMworld 2019 sponsor, how can
attendees find you this year?
Brad Parks: We're excited to be in BOOTH 1957...right next to
the Rubrik basketball court. We've also
got a Happy Hour going on Monday night with our partner Technologent. (Register HERE). If anyone want's to grab
some 1:1 time, I'll be there along with our founder and VP of Engineering David
Estes... just DM me @MorpheusDude and we can set aside some dedicated time.
VMblog: You guys won Best of VMworld last
year for Automation... how are you leveraging that for this year's booth setup?
Parks: That award along with the Gartner
Magic Quadrant have been great for
awareness. We doubled in size since
last year as far as revenue, employees, and our VMworld footprint. We're in a 10 x 20 and are making a big push
to pair VMware with Morpheus instead of vRealize Automation for multi-cloud
self-service.
We've got an automation 'confessional' to help
people exorcise their pent up demons and like last year think we've got some of
the best stickers and swag at the show for those who join us on social
media. You might say we want to help
customer vRealize a better approach to cloud Automation.
VMblog: Sounds like the gloves are off and
you're getting aggressive. What's the
latest on the product side that folks should look for?
Parks: Just a few weeks ago we made a major announcement with our v4.0 product release where we called out both VMware and Red Hat to
meet us at the playground after school.
We see a significant opportunity for customers to simplify automation
across VMs and Containers at the same time they are simplifying management
across on-prem and public cloud. You
just can't do that if you are too locked into one single vendors platform
stack.
Morpheus sits right at that intersection to
reduce tool sprawl and provide a unified approach to multi-cloud and container
management in a way that is 100% platform agnostic. A couple of the highlights from the release:
- Easily build, manage, and utilize Kubernetes
clusters while also simplifying management of hybrid-cloud Kubernetes with a
new fully managed and CNCF certified Morpheus Kubernetes Service
- Reduce risk and cost of using Ansible plus
eliminate dependence on Ansible Tower with the most secure Ansible integration
of any cloud and container management platform.
- Simplify day-2 operations with self-documenting
infrastructure in the form of an embedded Wiki and automate even more with our
Jobs and Operational Workflow engine.
VMblog:
How does that new feature-set help VMware customers and what do you plan to talk about at the event?
Parks: I love these shows because of the sheer volume
of conversation we are able to have in just a few days. We want to hear where customers are at in
their evolution and give them a platform that will provide rapid value no
matter if they are just starting out or are a fully mature DevOps shop. I'm always interested to see how the overall
maturity of the VMware base evolves from one year to the next.
Cloud Automation has really emerged as one of
the key topics at the event so we expect to be pretty busy. For folks familiar with this spacem we're now
bringing together functionality that previously required multiple
products. Morpheus is effectively a
combination of Turbonomics + vRA/vRO + OpenShift + RunDeck... covering the full
hybrid IT application lifecycle from cradle to grave.
At the booth we'll have demos and subject matter
experts to guide the conversation. By
engaging with us at VMworld we can very quickly move to a PoC after the
event. Plus, if any of our existing
partners and customers want to have a roadmap conversation we've got a lot of
great things coming in the second half of the year.
VMblog: Speaking of partners, how does
Morpheus fit into the broader VMware ecosystem?
Parks: One of the biggest reasons customers choose
Morpheus is the library of built-in integrations they get with our
platform. We get up and running quickly
and typically get customers farther along in a day then vRA can get in months.
We are able to move that fast because we've got
API integration into 80+ common platforms... so as for the ecosystem we feel like
we're at the center. We integrate with
companies like Zerto, Veeam, F5, A10, SolarWinds, InfoBlox, Bluecat, OneLogin,
ServiceNow, etc.
This means VMworld is a great opportunity for us
to touch base and enhance those relationships.
We're really looking forward to reconnecting with all of our friends in
the ecosystem.
VMblog: Do you have any tips for first
time attendees of VMworld that you'd like to share?
Parks: Don't be shy.
Today's datacenter is a melting pot of heterogeneous technologies and
the same can be said for VMworld. The
community surrounding the VMware ecosystem is one of the best around. Take advantage and reach out to the vExperts
and others who can improve your ability to solve problems faster. It's also a great time to work with vendors
to get straight to the product and engineering teams.
Other advice would be to pace yourself. With that much social activity and available
after hours events you've got to remember it's a marathon and not a
sprint. Otherwise you may not make it to
that 8am session on Tuesday you thought sounded interesting ;-).
VMblog: Attendees always enjoy a good
trade show tchotchke. And you had some really cool giveaways last year. What do you have planned this year?
Parks:
As a startup I love having fun with our brand
and being a bit controversial. Last year
we did a whole run of shirts and stickers that played off of Star Wars,
Deadpool, and Game of Thrones. This year
is a bit of a throwback to the decade many of the attendees grew up in... we've
got nods to D.A.R.E, LiveAid, and other classics. Just remember... friends don't let friends
experience vRA pain.
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