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"Spicing Up" the IT Market: Takeaways from SpiceWorld 2019

spiceworld 2019 

Another successful SpiceWorld is in the books. Every year, IT professionals flock to Austin, Texas for a few days of networking, idea sharing and industry discussions. As the technology scene continues to explode in Austin, Spiceworks' SpiceWorld has established a name for itself, bringing businesses and vendors together from across the globe to unite under one roof for industry insights and a warm Texan welcome. 

Insights, Intelligence and Community

In its 12th year, SpiceWorld 2019 demonstrated Spiceworks' dedication to making brands smarter and creating connections based on their insights, intelligence and community. With a mission to increase the efficiency of researching, buying and managing technology, Spiceworks released AI-powered insights and previewed Account Intelligence.

The new AI-powered insights can help millions of IT professionals predict their organizations' future technology challenges and connect them with recommended solutions and the vendors able to help in their moments of need. Spiceworks' new Account Intelligence can help technology brands increase their sales velocity, improve conversion rates, and ensure the success of their account-based marketing (ABM) and sales efforts by providing real-time visibility into business purchase signals and an actionable, prioritized list of the most-likely-to-buy prospects. 

Both products emphasize the growing demand for AI-related products and the important role AI is playing in our society. Keynote speaker Dr. Kate Darling discussed how life-like machines will continue to grow in popularity over the coming years and influence our connection with technology as a whole. 

Dr Kate Darling 

A Look Toward the Future 

Spiceworks also unveiled their annual 2020 State of IT report, which emphasized the need to upgrade outdated IT infrastructure, followed by increasing security concerns, as the biggest drivers for next year's IT budget increases. 

While the 2020 State of IT study showed budgets would lean toward increased spending in updating IT infrastructure and security, factors varied by company size and location. The businesses surveyed revealed adoption rates of emerging technologies are five times higher for enterprises with more than 5,000 employees than in small businesses with fewer than 100 employees. This is likely due to better funding and resources available to large enterprises. 

The allocation of security budgets also reflects a divide between enterprises and small businesses where small businesses are more likely to face issues following security best practices and maintaining disaster recovery policies, while enterprises may have more difficulty implementing new technology innovations seamlessly into their environment.

During the conference, Brian Krebs helped emphasize the point of taking security seriously with his analysis of cybercrime, ransomware and data breaches. Krebs pointed out that intrusions are inevitable as long as humans are behind the keyboard, but data breaches are 100 percent preventable. In the State of IT report, 25 percent of enterprises surveyed reported that a security incident is driving them to increase their budget next year. In his keynote speech, Krebs also suggested organizations use their budgets to monitor looking for anomalies, block certain file types and hiring additional staff to examine anything coming into the gateway of your network.

As the 2020 State of IT shows, 44 percent of businesses will spend more of their budget on tech next year with end user hardware taking up the largest percentage of that budget spend. As Elizabeth Ronco, Executive Director, Product Management at Spiceworks mentioned during the keynote, this is also a reflection of an evolving workplace comprised of a mobile, global workforce. Buying technology has gotten complex, taking an average of 6-8 people between four and six months to buy and implement new technology, according to Ronco. Spiceworks' mission is to reduce the time it takes to make these purchasing decisions and streamline the businesses' efficiency.

Several sessions and helpings of Texas BBQ later, SpiceWorld came to an end. The most important takeaway from the conference is this: Spiceworks' product improvements combined with the 2020 State of IT all provide IT professionals and Spiceworks community members with the tools and resources to bring together the right solutions to the right people at the right time.

Published Friday, September 27, 2019 1:59 PM by David Marshall
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