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AI and Digital Marketing: The Numbers

 

Artificial intelligence is already taking over the world of SEO and digital marketing, with a landmark new study revealing a 14 fold increase in the usage of AI since the year 2000. For the cloud tech and virtualization sector, the trend has been particularly fast growing. There is really no way around it. AI is bringing down costs and getting results at a rate no one thought possible just a few years ago. Despite a slowdown in infrastructure spending within cloud computing, investment in AI is continuing to grow. This is bound to change the world of digital marketing for good. 

SEO Companies Using AI to Double by the end of 2019

Pega, a company looking into customer engagement, has released a revealing report on the state of AI in digital marketing. For instance, in 2018, use of AI in SEO services was just 14%. In 2019, it is expected to hit 30%, with twice as many companies utilizing the technology. 

Avidon Marketing Group, a proponent of innovative SEO strategies, has noted the importance of efficiency in digital marketing. There is no way a team of human beings can be as efficient as a highly advanced AI program. With this in mind, it is no surprise that growth in AI capabilities will lead to rapid adoption by online marketing companies.

Most Customers Don't Realize They Are Using AI

The second startling stat from Pega's study concerns how unaware customers are that they are even dealing with AI in the first place. Only a third of consumers believe that AI is a part of their interaction with technology. However, 77% use an AI powered service or device.

This could be an advantage for your virtualization company. An ignorance of AI among customers lowers fears about data privacy and creates an image of efficiency and competence for your business. However, as public information about AI grows, people may become skeptical of the technology. In this instance, it will be your job to lower concerns and highlight the benefits of AI.

Costs Down, Revenues Up for Virtualization Companies

What is clear from the data is that use of AI is correlated with an increase in revenue and a reduction of costs. Those companies who have decided to start using AI have predicted a 37% decrease in their costs, along with 39% rise in revenues. In almost all cases, then, embracing AI leads to a more profitable visualization company. It is the upfront costs that put many small and medium sized businesses off the idea of investment, but if you can secure a loan then there should be little problem in repaying it.

Digital marketing has involved AI for longer than many people know, but some smaller companies have been slow in embracing it. However, this new study by Pega makes it clear that the benefits are huge. There is a rapid adoption rate among companies, so not taking on the technology yourself will leave you left behind in a competitive market. Your customers may not be aware that they are even dealing with AI, but you will know for sure, as you watch your profit margins rise.

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Published Monday, October 07, 2019 1:45 PM by David Marshall
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