Citrix Systems, Inc. and Aston Martin Red Bull Racing today announced a renewal of their
innovation partnership. A multi-year extension will see Citrix branding
remain prominent on and off the Aston Martin Red Bull Racing car, while
the Team will rely on Citrix's innovative
digital workspace solutions as it adapts to Formula One's new technical and regulatory framework.
Citrix
has been a technical partner of the Team since 2007, delivering digital
workspace solutions that allow the race team on the road to access the
full processing power of the organization at base. More recently, Citrix
has been providing support and guidance for the digitalization of the
Team's wider business processes. As Formula One becomes ever more
time-sensitive and data-driven, the relationship between Citrix and
Aston Martin Red Bull Racing has flourished and deepened, culminating in
an innovation partnership in 2017.
[ READ: Citrix Technology Helps Aston Martin Red Bull Racing Succeed in Formula One ]
"Work
is different today. It isn't a place anymore, but a dynamic activity
that happens anywhere," said Tim Minahan, Executive Vice President of
Business Strategy and Chief Marketing Officer, Citrix. "AMRBR clearly
recognizes this and is using digital workspace solutions to rethink how
they work at the track, the garage, the factory and everywhere in
between. We are pleased to be a partner on their journey and look
forward to working together with the Team to deliver the future of work
and help them lap the competition."
With Citrix technology,
Aston Martin Red Bull Racing can access high-powered computing
resources from anywhere in the world. This flexibility has proved vital
in delivering the Team's successes. A modern F1 team is a distributed
and collaborative network that places an incredibly high value on speed
and responsiveness. Against the backdrop of an expanding global racing
series, Citrix enables Aston Martin Red Bull Racing to maximize its
resources, wherever in the world team members are working.
"Our
relationship with Citrix has been developing for over a decade and
we're really pleased to be announcing this partnership extension today,"
said Team Principal Christian Horner. "Citrix is a great example of an
Innovation Partner that actively works with us to improve our Team's
performance on and off the track. Citrix is how we work anywhere -
whether it's at the track or the top of a high rise - and we're looking
forward to discovering what the future holds."