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Nectar 2020 Predictions: The Biggest Opportunities in the UC Industry

VMblog Predictions 2020 

Industry executives and experts share their predictions for 2020.  Read them in this 12th annual series exclusive.

By Tim Armstrong, VP Product Marketing, Nectar

The Biggest Opportunities in the UC Industry

The unified communications (UC) industry has kept pace with digital transformation initiatives across the telecommunications landscape, driving key developments in the collaboration and contact center markets. In 2019, tier 1 players such as Microsoft, Amazon and Cisco continued to steer the industry to cloud-hosted platforms. While cloud is not a new trend, enterprises are now accelerating migration projects in this category to support workplace evolution that will push us towards continued evolution throughout 2020 and beyond.

Moving into 2020, the biggest opportunities in the UC industry are going to be driven by analytics and the shift to contextual collaboration. Rapid adoption of intelligent endpoints like the new generation of headsets and collaboration room systems will offer enhanced analytics and the generation of contextual information that will make UC platforms and Contact Centers a hub for insightful information.   Enterprises will increasingly want to leverage this new telemetry to inform data-driven decisions around employee and customer experience, security, compliance and overall workplace investments. This deeper insight will enable savvy organizations to drive efficiencies and reduce costs by optimizing employee collaboration experiences, ultimately helping to attract, compete for and maintain top talent.


About the Author

Tim Armstrong 

A 20-year veteran of the communications and collaboration industry, Tim is currently Nectar's Vice President of Product Marketing. Tim has held positions in all major categories of the UC industry including consulting, carriers and vendors, including a ten-year career at Microsoft where he helped drive Microsoft's UC business in global channels. Tim's responsibilities at Nectar include working with our Product Engineering teams to align Nectar features functionality with customer needs and to help Nectar's customers and field teams to maximize the value of Nectar's tools. Based in the small Eastern Washington town of Walla Walla, Tim and his wife are proud parents of two young daughters. On the weekends, the Armstrong family can often be found at their family-owned vineyard and winery, hosting guests and working hard to grow and produce premium wines from the region.

Published Wednesday, November 20, 2019 7:35 AM by David Marshall
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