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Socialbakers 2020 Predictions: Virtual Reality Will Change the Face of eCommerce as we know it Today

VMblog Predictions 2020 

Industry executives and experts share their predictions for 2020.  Read them in this 12th annual series exclusive.

By Yuval Ben-Itzhak, Chief Executive Officer, Socialbakers

Virtual Reality Will Change the Face of eCommerce as we know it Today

Virtual Reality (VR) has long been associated with the gaming world or with high budget Hollywood movies. While some tech-savvy marketers have experimented with VR, most make the mistake of underestimating its potential by seeing it only as an attention-getting gimmick. VR presents a huge opportunity for companies as it can engage and excite audiences, build brand awareness, and drive product discovery and purchase. Imagine giving customers the opportunity to browse products through virtual clothing racks and virtual showrooms, and then giving them a lifelike experience with the product before leading them to a purchase. While it may be 5-10 years before we see it used at scale, VR technologies promise to be a powerful weapon in the retail marketers' arsenal.

The Gap experimented with VR in the form of a virtual DressingRoom app. Gap shoppers used it to try on clothes virtually before buying. The Gap app helped shoppers pick the right clothing for their shape and size and reduced customer dissatisfaction and product returns in the process, saving the company money and hassle. 

Instagram also launched stories for a few accounts to experiment with VR and AR shopping, interact with the clothes and try them on.

Expect to see more experiments in 2020.


About the Author

Yuval Ben-Itzhak 

Yuval brings over 20 years of business and technology experience. He is a frequent commentator in the media, speaking on topics such as the future of mobile, security, privacy, consumer dynamics, and disruptive innovation. Prior to joining Socialbakers in 2017, he served as CTO at Outbrain. Before Outbrain he was CTO at AVG Technologies for 5 years where he was instrumental in taking the company public in 2012. He was the CTO of Finjan, and in 2000 founded the web application security pioneer, Kavado.

Published Thursday, November 28, 2019 7:35 AM by David Marshall
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