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X1 2020 Predictions: The Wild West of Data is Coming to an End

VMblog Predictions 2020 

Industry executives and experts share their predictions for 2020.  Read them in this 12th annual VMblog.com series exclusive.

By Craig Carpenter, CEO of X1

The Wild West of Data is Coming to an End

Since 2010, we've seen a variety of news surface about how our data is handled, shared, sold and used by social media platforms for retargeting ads, political election campaigning or to help us learn our ancestry. Data creation, sharing and promulgation in myriad, new formats has given businesses, law enforcement, and law firms multiple new sources of highly useful information - whether in a legal proceeding or during an employment hiring process.

Here are three predictions for 2020 around data and privacy from Craig Carpenter, CEO of X1, who has 20 years of experience as a CEO, COO, CRO, CMO and General Counsel in the eDiscovery, compliance and cybersecurity spaces.

Social media

The use of social media data during employment lawsuits, insurance investigations, and employee perception will grow increasingly relevant. In 2020, we will see both companies and law firms increase their aptitude in navigating how to properly, and legally, collect and analyze social media as part of employee background checks, juror voir dire, school safety exercises, insurance fraud detection and legal proceedings to name but a few use cases. The rules of engagement between an employee's social media activity and an employer are now blurred, creating the need for new standards to handle the rapidly expanding landscape of social media data.  

Privacy

The amount of data companies create and have access to continues to grow exponentially, but very few companies enjoy compliant, "hygienic" data, which has already started causing massive issues in the context of cyber events, GDPR and CaCPA. In 2020, we will see many of these companies who are woefully unequipped to even know what PII resides on their corporate systems and where. These companies will begin getting hit in earnest with fines in the EU and US, leading to strong growth in privacy technology. 2020 will be the year companies begin realizing they can't continue in the PII "wild west" and act on it. 

Distributed Workforce

We've already seen an increase in distributed, remote workforces in virtually every industry, but from a cyber and privacy perspective, companies will be responsible for their customer and employee data when employees are using a variety of devices, tools, public spaces, and more. The importance of managing and protecting data across these complex, ever-changing hybrid data environments will become increasingly important as companies will be held accountable. In 2020, systems and processes will be created to manage the breadth of data accessed by employees well beyond their company's IT tools. We will see comprehensive technology pop up to manage virtualized, distributed workforces in a way where employers can monitor and analyze their privacy in real-time.

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About the Author

craig carpenter 

Craig Carpenter is the CEO of X1. Craig has 20 years of experience as a CEO, COO, CRO, CMO and General Counsel in the eDiscovery, compliance and cybersecurity spaces.

Prior to X1, Craig was the CEO of Fronteo (NASDAQ: FTEO), before which he was SVP of Sales at Kroll Ontrack until its acquisition by the Carlyle Group.  Prior to Kroll Ontrack, Craig was CMO and then COO at AccessData, before which Craig spent 7 years as the VP of Marketing & Business Development and General Counsel at Recommind prior to its acquisition by Open Text (NASDAQ: OTEX). Before Recommind, Craig ran global marketing and channel teams at Fortinet (NASDAQ: FTNT) prior to its IPO and at Mirapoint prior to its acquisition by Openwave (NASDAQ:SNCR).

Craig began his career as a practicing attorney at Ropers, Majeski, Kohn & Bentley in Silicon Valley.  Craig has a JD and MBA from Santa Clara University and BAs in Political Science and History from UCLA where he played football and rowed crew.

Published Tuesday, December 03, 2019 7:45 AM by David Marshall
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