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Nok Nok Labs 2020 Predictions: 2020 Will Put a Price on Privacy, But Who Will Pay?

VMblog Predictions 2020 

Industry executives and experts share their predictions for 2020.  Read them in this 12th annual series exclusive.

By Phil Dunkelberger, CEO of Nok Nok Labs

2020 Will Put a Price on Privacy, But Who Will Pay?

The past few years have seen an increase in the price of personal privacy, as user data has steadily become the most valued currency in the cyber realm. This focus on data security will bring with it a need for evolving authentication practices that take changing regulations into account and put organizations in the hot seat when it comes to protecting user data. Heading into 2020, organizations will face more scrutiny than ever to keep sensitive information protected, particularly as the United States heads into an election year.

Here are some of the cybersecurity trends that will affect practitioners and consumers alike next year: 

Cyber policy and data privacy will receive double the airtime this election season vs. in ‘16

As we approach the 2020 election, candidates will more aggressively and thoroughly build data privacy and cybersecurity into their platforms alongside more traditional hot-button topics like healthcare, tax reform and more. In order to legitimize their candidacy, they will need to demonstrate a deep understanding of cyber and privacy that impact everyday citizens. Voters will scrutinize candidates on how equipped they are to tackle these pressing challenges and then cast their vote accordingly. 

Value of data continues to rise, what was once silver is now platinum: The bounty on privacy will soar

As digitization continues in 2020, data will become more valuable than ever before. Information that may have previously seemed trivial to the everyday consumer will actually hold significant value for stakeholders and hackers across the spectrum. Adversaries or real-life "data bounty hunters" will hunt for new ways to exploit it, governments will seek better ways to access it, enterprises will adopt stronger security measures to protect it and end-users will demand better privacy to secure their personal information. Furthermore, with the rise of AI and machine learning, crucial data that impacts how medical decisions are made, where/how autonomous cars move, and more will become increasingly more mainstream - and increasingly more lucrative to threat actors pining for the information. 

The entire globe will need to step up their authentication game 

From first world countries pioneering digital transformation efforts to developing ones in the early stages of adoption, more and more people are transacting online and exposing their identities unwillingly. With every device in hand having the ability to access critical personal, financial and healthcare information, comes larger risks and the greater need for a global focus on authentication. European regulations such as PSD2 and GDPR are leading the charge, but 2020 will bring a more dire need for innovation in standards-based protocols and authentication. In order to strengthen security, enable more commerce and allow for widespread adoption of new technologies worldwide, new key sectors such as manufacturing, energy, healthcare and more will adopt robust authentication protocols to provide safety and security to the citizens relying on them. 


About the Author

Phil Dunkelberger 

Phillip Dunkelberger has broad experience resulting from more than 30 years in technology. Prior to leading Nok Nok Labs, Mr. Dunkelberger served for 8 years as co-founder and CEO of PGP Corporation, the leader in the Enterprise Data Protection market, until acquired by Symantec in 2010. He has significant experience in SaaS infrastructure and enterprise software, having served as Entrepreneur-in-Residence at Doll Capital Management (DCM), President and CEO of Embark, and COO of Vantive Corporation. He has also held senior management positions with Symantec, Apple Computer and Xerox Corporation. Mr. Dunkelberger has served on several boards of directors, and currently serves on the Advisory Board of Ionic Security. He is a founding board member of the Cyber Security Industry Alliance (CSIA) and is Chairman Emeritus of TechAmerica's CxO Council. Mr. Dunkelberger holds a B.A. in Political Science from Westmont College and is a member of the school's President's Advisory Board.

Published Wednesday, December 04, 2019 7:27 AM by David Marshall
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