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Acuant 2020 Predictions: The Year Digital Identity Takes the Stage

VMblog Predictions 2020 

Industry executives and experts share their predictions for 2020.  Read them in this 12th annual series exclusive.

By Stephen Maloney, Executive VP of Business and Development, Acuant Inc.

2020: The Year Digital Identity Takes the Stage

2019 was quite a year - General Data Protection Regulation (GDPR) was proven a success, and as a result ushered in a surge of individual U.S. state data privacy laws. Data breaches continue to be on the rise,  with the number of attacks up 54 percent in the first six months of 2019 compared to the previous year. And the tech industry took a beating - with companies like Facebook and Twitter under fire for their stance on political ads and lack of security controls for data privacy. 

Data privacy has become a hot topic, and for good reason. Mastercard recently released a study revealing that the overwhelming majority of individuals and business leaders (90 percent) feel data privacy is universally important. Companies across all industries are taking note of the outcry for better security over personally identifiable information (PII). It's clear that 2020, and the following decade, will be focused on how to meet that demand. Those who figure out how to do so will survive. 

What will this look like in the coming year? Here are my predictions for 2020:

Identity becomes the new endpoint: While organizations once focused on protecting the perimeter and endpoint security, continued adoption of cloud computing, mobile devices and IoT have resulted in information being stored and accessed far away from the original network perimeter. Now, they will begin to focus on verifying and establishing a trust anchor before allowing it into the access perimeter.

The rise of synthetic ID fraud pushes increased adoption of biometrics and identity corroboration/orchestration hubs: Reports of synthetic identity fraud, one of the most challenging fraud types to spot, will continue to grow and companies (especially those in financial services) will increasingly employ identity corroboration/orchestration hubs to thwart this. Organizations will also seek robust biometric screening that cannot be easily fooled by deep fakes and image spoofing.

Cryptography will finally replace the password: The rapid rise and fall of blockchain has some technologists doubting its adoption and importance in 2020 and beyond. But blockchain has brought forth the use of cryptography. This technology will be used to replace the username/password as a method of user verification. Instead, passwords, PINs, SMS codes, and other authentication technologies are replaced with public-key cryptography. Biometric authentication will become the new norm in this brave, new "passwordless world."


About the Author

Stephen Maloney, Executive VP of Business Development & Strategy, Acuant, Inc.

Stephen Maloney 

Stephen joined Acuant in May 2016 with the acquisition of AssureTec. Prior he was Co-founder, Director and President of SolutionPoint International, a diversified security and risk management company, and Chairman of Design2Launch, a pioneer in digital workflow software that was sold to Eastman Kodak Company (NYSE:EK). As EVP of MSA, a leader in explosive detection services, he was at one of the first companies to receive Safety Act certification by DHS. Earlier he co-founded and was CEO of i3 Mobile, a leader in wireless information leading the company to a successful IPO (NASDAQ:IIM). He graduated from Fordham, has an M.B.A. and holds or has held TS clearance.

Published Friday, December 06, 2019 7:43 AM by David Marshall
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