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Nerdio 2020 Predictions: Get Your Head in the Cloud

VMblog Predictions 2020 

Industry executives and experts share their predictions for 2020.  Read them in this 12th annual series exclusive.

By Vadim Vladimirskiy, CEO, Nerdio

Get Your Head in the Cloud

The channel has undergone an extremely transformative year, and we are winding down on a 2019 full of meaningful new partnerships, valuable industry acquisitions, cloud market growth, transformative technology launches and more. However, there is much to look forward to as we enter a new decade of possibilities. The continued rise of public cloud adoption brings with it many opportunities to reshape the channel for MSPs, VARs, and other service providers for years to come.

Below are the top three channel trends we can expect to see in 2020. 

If you haven't adopted public cloud yet, you're behind. Public cloud has officially become the go-to option for businesses. Organizations have gotten more familiar and comfortable with the cloud and need to be proactive about adoption as it continues to grow in 2020. The writing is on the wall: if companies are not in the cloud, they're behind in the skillset and offering mix that customers now expect. Therefore, they are also at a disadvantage. With the increase in public cloud adoption comes easier, faster and more affordable adoption of new technologies as well. 

In fact, companies are now even looking beyond the public cloud to virtual desktops. With the introduction of Microsoft Windows Virtual Desktop (WVD) in 2019, Microsoft legitimized this computing model, made it cost effective, and eliminated every roadblock that previously prevented widespread adoption.

MSPs will need to adopt a recurring revenue business model to survive. It's clear that managed services are moving in the cloud-based services direction, but many Managed Service Providers (MSPs) aren't equipped with a business model that allows them to grasp making money in a cloud world. They will need to face the challenge of transforming the way they do business overall with a recurring revenue business model. In such a model, the investment happens upfront while the return is spread out over the long-term of customer relationship. 

With tech giants like Microsoft releasing more user and workplace productivity services in consumable packages, MSPs must also rethink how they fit into this new trend. MSPs make money today by solving IT complexities for their customers. With Microsoft striving to fix these complexities, the value that MSPs bring is going to be reduced, and they'll need to find other ways of providing value. 

Security will remain top of mind. Because of the increased number of breaches over the past year, MSPs have security on their mind. They're concerned about the security of their own practices as well as finding ways to create more secure IT environments through cloud adoption. Companies, big and small, in the public cloud will reap the benefits of the investments in security by the largest enterprises like Microsoft just by being part of their ecosystem. Therefore, we can expect to see more companies moving into the public cloud as a way to mitigate some cybersecurity threats.


About the Author

Vadim Vladimirskiy 

As a creative technologist with an aptitude for business, Vadim Vladimirskiy is the CEO at Nerdio and the dynamic force behind the creation and evolution of their flagship product, Nerdio for Azure, the definitive Azure solution for MSPs. Vadim is a dynamic, sought-after speaker and most recently spoke on-stage with Microsoft at their Microsoft Inspire event. When he's not actively pushing the IT envelope, Vadim loves spending time with his loving wife and four boisterous kids. 
Published Wednesday, December 18, 2019 7:45 AM by David Marshall
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