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Workfront 2020 Predictions: The right technology matters

VMblog Predictions 2020 

Industry executives and experts share their predictions for 2020.  Read them in this 12th annual VMblog.com series exclusive.

By Steven ZoBell, Chief Product and Technology Officer, Workfront

The right technology matters

Companies worldwide are investing heavily in business reengineering and technology.  IDC predicts companies will spend roughly $2 trillion on digital transformations annually by 2022.

But all of that investment isn't resulting in a new reality at work.  The staggering number of work applications and communication options makes is difficult to get work done and employees feel less productive.  Workers are interrupted an average of 13.9 times per day.  These digital disruptions impact productivity and the overall well-being of employees.

The right technology matters and below are Workfront's predictions for technology leaders:

  • Integrations of best-of-breed solutions are accelerating and will continue to be paramount. Technology leaders can no longer supply a collection of technologies that do not connect together to deliver business outcomes. While point solutions do offer valuable information, connecting the systems for fluid workflows and interconnected data will enable technology leaders to transform the overall business strategy.

  • There are increasing pressures on technology leaders to justify the value of the technologies they bring into their organizations. The most successful leaders will get ahead of this by becoming strategic partners for their organizations, ensuring they're delivering the right business value for every product suite. Technology leaders should prioritize having a comprehensive list of their tech stacks, including the cost centers and ROI of those products. Doing this will spawn important questions and dialogue about how to be more effective.

  • New point-solution technologies will continue to proliferate, existing in all parts of your organization. These are not necessarily bad, but they are not necessarily great either. Technology leaders can become strong partners with the rest of the organization by helping those teams understand the job-to-be-done and the overall problem they brought the point solution in to solve. Without this partnership and guidance, the cost sprawl of technologies mentioned in #2 gets out of hand.

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About the Author

Steven ZoBell, Chief Product and Technology Officer, Workfront

Steven ZoBell 

Steve is the Chief Product & Technology Officer at Workfront and has worked for over 20 years in product development, software engineering and business management. At Workfront, Steve leads the Workfront engineering and platform hosting and operations organizations as they develop the company's purpose-built solutions for IT and marketing teams. He also works closely with the Workfront product and services teams to ensure that the technology platform is evolving to meet customer and market needs. Steve obtained his Bachelors of Science in Computer Science at the University of Utah. His keen eye for strategic business initiatives coupled with his passion for technology have lead him through various opportunities to work for large enterprises including Microsoft, Access Software, Inc., inContact and ADP AdvancedMD.
Published Thursday, January 02, 2020 7:21 AM by David Marshall
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