Industry executives and experts share their predictions for 2020. Read them in this 12th annual VMblog.com series exclusive.
By Steven ZoBell, Chief Product and Technology Officer, Workfront
The right technology matters
Companies worldwide are investing heavily in business
reengineering and technology. IDC predicts companies will spend roughly
$2 trillion on digital transformations annually by 2022.
But all of that investment isn't resulting in a new reality
at work. The staggering number of work applications and communication
options makes is difficult to get work done and employees feel less
productive. Workers are interrupted an average of 13.9 times per
day. These digital disruptions impact productivity and the overall
well-being of employees.
The right technology matters and below are Workfront's
predictions for technology leaders:
- Integrations of
best-of-breed solutions are accelerating and will continue to be
paramount. Technology leaders can no longer supply a collection of
technologies that do not connect together to deliver business outcomes.
While point solutions do offer valuable information, connecting the
systems for fluid workflows and interconnected data will enable technology
leaders to transform the overall business strategy.
- There are increasing
pressures on technology leaders to justify the value of the technologies
they bring into their organizations. The most successful leaders will get
ahead of this by becoming strategic partners for their organizations,
ensuring they're delivering the right business value for every product
suite. Technology leaders should prioritize having a comprehensive list of
their tech stacks, including the cost centers and ROI of those products.
Doing this will spawn important questions and dialogue about how to be
more effective.
-
New point-solution technologies will continue to
proliferate, existing in all parts of your organization. These are not
necessarily bad, but they are not necessarily great either. Technology leaders
can become strong partners with the rest of the organization by helping those
teams understand the job-to-be-done and the overall problem they brought the
point solution in to solve. Without this partnership and guidance, the cost
sprawl of technologies mentioned in #2 gets out of hand.
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About the Author
Steven ZoBell, Chief Product and Technology Officer, Workfront
Steve is the Chief
Product & Technology Officer at Workfront and has worked for over 20 years
in product development, software engineering and business management. At
Workfront, Steve leads the Workfront engineering and platform hosting and
operations organizations as they develop the company's purpose-built solutions
for IT and marketing teams. He also works closely with the Workfront product
and services teams to ensure that the technology platform is evolving to meet
customer and market needs. Steve obtained his Bachelors of Science in Computer
Science at the University of Utah. His keen eye for strategic business
initiatives coupled with his passion for technology have lead him through
various opportunities to work for large enterprises including Microsoft, Access
Software, Inc., inContact and ADP AdvancedMD.