FrontdeskAI, developer of Artificial Intelligence (AI) assistants for location-based businesses and franchises, today announced the business' rebrand to True Lark. The new corporate identity reflects the long-term vision and strategy of the rapidly growing company. While FrontdeskAI provided a successful launchpad to bring affordable and tailored front desk solutions to appointment-based businesses, the company has added a wealth of features and innovations to its portfolio, supporting entire phone and web customer engagement through conversational AI tools.

With an 87% uptick in new customers this year, True Lark's conversational AI assistants have met with great success in the beauty, health and wellness market due to their ability to automate, measurably impact profitability, and improve front desk processes and customer engagement. With this rebranding, the company aims to expand into new markets and geographies, giving businesses such as healthcare providers and retailers new AI capabilities to run not only front desk but also front office operations and enable staff to focus on value-added activities.

"We have taken this opportunity to rethink not just our name, but our entire brand. We are proud to be ahead of the game in the rapidly evolving AI industry, and our new brand identity as True Lark will illustrate the progress we have made. Unlike the big global technology companies are trying to build AI assistants that will work in the mass consumer market, we are dedicated to addressing the specific business problem of front desk and front office efficiency for location-based business. We're excited about the future as True Lark moves into new markets with huge growth potential."

True Lark will continue to focus its innovation on conversational AI solutions that truly engage and provide a positive, enjoyable and personal experience while enabling businesses to increase productivity and efficiency, improve top and bottom line and strengthen customer loyalty.  The company will also ensure that the True Lark platform easily integrates with the leading front-office technology applications, from booking platforms, point-of-sale systems to phone, messaging and texting solutions.