Industry executives and experts share their predictions for 2020. Read them in this 12th annual VMblog.com series exclusive.
By Heather Paunet, vice president of product management, Untangle
2020: The Year of Network Security and Network Optimization
As 2019 comes to a close and 2020 quickly approaches,
businesses and organizations should prepare themselves for continued
advancements in cybersecurity and threat detection, but also advancements in
threat and data breach types. As businesses continue to expand, network
security and network optimization will play key roles in reaching 2020 business
goals.
We believe there are four key areas businesses and organizations can
focus on as they enter 2020:
Advanced Malware Detection through Encrypted Traffic
The internet is becoming more and more encrypted so that data
transitioning across the internet can't be intercepted and read. This
technology and preventative step also gives hackers the opportunity to hide
their malicious activities in these types of encryption.
In
2019, SSL inspection was the most common way to apply web filtering
technologies to encrypted internet traffic, but now new technologies are
surfacing.
As
we move into 2020, new tactics have emerged to prevent and identify threats,
even when traffic is encrypted, without the processing overhead and
complexities that SSL inspection can bring. Major technological advances will
continue to find and stop these once hidden threats by cyber criminals before
they reach the network gateway. It is going to
be important, moving into 2020, that security technologies can continue to spot
malicious activities, even when they are hidden within encrypted traffic.
Continued Ransomware Attacks
In 2019, there were a record number of ransomware attacks on
local governments and municipalities. These attacks, ranging across the United
States, targeted big cities, like Baltimore,
Maryland, and small cities, like Lake
City, Florida, taking out critical social services while waiting for the
city to pay their specified ransom amount in bitcoin.
These attacks, as well as the increasing number of attacks on
small-and-midsize businesses are expected to continue. However, with the
international exposure of these attacks, also comes an increased determination
to protect company and customer data.
Next generation firewalls, with the ability to
filter, protect, and manage malicious attacks in detail at the application
layer, will continue to be key solutions for companies strengthening their
network security in 2020. Along with these advancements in network security,
small businesses should focus on creating Threat Management Plans as a
strategic part of their business objectives and yearly budgets.
With a wider awareness of the risks as we move into 2020, we see
that companies will allocate more budget for security and management plans to
mitigate business down-time and effectively communicate with those whose data
may have been compromised.
Artificial Intelligence (AI) and Machine Learning (ML)
The
use of AI for threat identification and trends in cyberattacks is becoming more
common. As software and hardware continue to gather data from global
deployments, the ability to identify harmful malware links or phishing emails
becomes more refined, stopping these attacks before they reach the
gateway. More and more cyber security products are now storing
information about threats in a cloud location so that as soon as a threat is
identified, it can be blocked everywhere else immediately with this real-time,
cloud based intelligence.
Using
artificial intelligence to scan and analyze threats, malware types, and
activities can transition IT operations from being reactive to proactive with
network security.
SD-WAN Deployments for Edge Connectivity
While IT trends are moving many IT services to the cloud, in many
cases it certain components of IT will still give better network performance if
they are done at the edge. For any services that require a lot of computation,
sending data up to the cloud for computation and then receiving it back is
going to induce latency and affect performance of business critical
applications and could also affect how quickly a malware attack, for example,
could be blocked.
SD-WAN deployments will allow businesses to transform their
network efficiency and connectivity as they continue to expand to multiple
branch office locations. SD-WAN logically separates business-critical traffic,
such as the popular cloud-based applications like Salesforce, G-Suite, and
Skype, from non-critical traffic, such as Facebook or Youtube, and increases
bandwidth distribution based on these defined policies.
In 2020, small businesses will continue the trend in SD-WAN
deployment to meet their growing business needs and their networks more
powerful. This will also increase the need for security solutions to protect
the network at both the headquarters and branch locations. Hackers will turn
their attention to the edge, and strategically creating security barriers and
the gateway, cloud, and branch office will need to be a priority in 2020.
Overall, small businesses
are transforming and adopting new technologies to increase connectivity and
productivity. Small businesses will remain a target for cybercriminals, but
with increased awareness, network security can go a long way to prevent attacks
before they happen.
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About the Author

Heather Paunet is the Vice President of Product Management at Untangle,
responsible for building the right products for customers, taking into account
customer needs and market trends. She has over 15 years' experience driving the
development and go-to-market of software solutions. Prior to joining Untangle,
she held product leadership roles at Cisco Systems, and was Vice President of
Product at various high-tech security and networking companies in the Silicon
Valley. She has a Bachelor of Science in Computer Engineering and spent the
first few years of her career as a software engineer.