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Whatfix 2020 Predictions: Enterprises Will Pivot to "Learning in the Flow of Work"

VMblog Predictions 2020 

Industry executives and experts share their predictions for 2020.  Read them in this 12th annual VMblog.com series exclusive.

By Khadim Batti, CEO and co-founder, Whatfix

Enterprises Will Pivot to "Learning in the Flow of Work"

As cloud transition accelerates and businesses strive to capture the advantages of digital transformation, we'll see enterprises confront the challenges these changes present their most valuable asset - their workforce. In 2020, we will see enterprises moving away from traditional software training and toward "learning in the flow of work."

The common wisdom is that a tool is only as effective as the person using it. In an environment characterized by constant change, how can a company ensure their workers are adequately trained to use programs that require time to learn? "Learning in the flow of work" describes learning and guidance that is contextual and interactive, functioning within and across a changing variety of business applications while constantly adapting to the individual. Instead of a disjointed constellation of software applications, each of which seems to operate according to its own distinct logic, workers experience a seamless digital journey that reaches across applications. Digital Adoption Platforms (DAP) serve as a software overlay that unites these disparate apps and makes such a journey possible. By implementing a "learning in the flow of work" philosophy, companies can unlock productivity that was otherwise hidden, or tied up in unnecessary adoption bottlenecks.

Executives have already come to terms with the fact that traditional training methods alone - such as in-person sessions, webinars, or tutorials -  are simply not enough for the modern employee to grasp what they've learned. Employees have to take time away from work to sit for one-size-fits-all in-person trainings. Notwithstanding the disruptive nature of such training, leaders are realizing that they're deficient in an even more significant way: they struggle to offer employees the personalized guidance they need when adopting new technology quickly. Employees recognize this too - according to our research, almost 70 percent of respondents believe personalized digital guidance will boost CRM (customer relationship management platform) usage and adoption in their company.

CRMs, as one of the most popular and important tools to modern companies, is a cogent example. According to research we recently conducted, over 40 percent of sales reps who don't use their company's CRM regularly cite frequent changes, getting stuck too often, or that the CRM platform is simply difficult to use. Traditional training won't address each of their individual pain points, hurdles, or sources of friction. To provide the type of personalized guidance that their employees need as individuals, executives in 2020 will implement technology that offers customized, real-time cross-application training - Gartner recognized this category in 2019 as "Digital Adoption Solutions" (DAS). Rather than attending learning and development sessions that feel disruptive, DAS empower employees to learn in the flow of work.

The pace of digital transformation is accelerating, and in 2020, companies will be implementing impactful changes to how they do training and development. Executives know now that traditional methods by themselves are unequipped to address the rapid changes that the modern technology landscape produces. To capture the advantages of these new technologies, and to make sure their workforces are adequately empowered to use them, companies will implement software that allows employees to learn in the flow of work, as opposed to interrupting it.

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About the Author

Khadim Batti, CEO and cofounder, Whatfix

Khadim Batti 

Khadim co-founded Whatfix in 2013 along with Vara Kumar, and now serves as CEO. Prior to Whatfix, he was responsible for managing the Deep Packet Inspection and BI product portfolio for the Huawei Central Research Division.

He holds a Master's in Information Technology from the International Institute of Information Technology, Bangalore, and Bachelor's in Electrical Engineering from the University of Bombay. With Whatfix, Khadim plans to make it easier for everyone to use technology everywhere by enhancing the state of digital adoption. Enhanced digital adoption will drive greater user efficiency, enterprise productivity and better business outcomes.

Khadim has been passionately educating and mentoring aspiring talent for about a decade and a half now. Moreover, he acts as a mentor to several early stage startups like Healofy (Parenting), Vernacular.ai (Artificial Intelligence), FeetApart (Fitness).

Published Friday, January 24, 2020 7:19 AM by David Marshall
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