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On cloud nine: Fall in love with the cloud all over again

By Tony Stratton, iland director of APAC Sales & Marketing

Just like any strong relationship set to stand the test of time, there should not be a trade-off between security and flexibility. And much like a relationship, businesses need a cloud that makes them feel safe, that they can rely on and that adapts to their needs and wants.

According to figures from analyst firm Gartner, the worldwide public cloud market is forecast to spike to $331.2 billion by 2022 - an increase of nearly 82 percent since 2018. In fact, through 2022, Gartner predicts the cloud services industry will grow nearly three times the rate of the overall IT services.

In theory, the benefits of cloud are clear, but as with any investment, it's only really an investment if you get out more than you put in. That's why you need to ensure that you pick a solution that aligns with your company's values and equally importantly, demonstrates its worth from the word go.

So, as we emerge from a decade of cloud hype, it is plain to see that cloud is maturing. It is now more intuitive, and evidence shows, its relationship status with businesses is shifting away from "it's complicated" to a firmer "in a relationship." This Valentine's Day, let's stoke the fires of our romance with the cloud. It's ready to impress and it's got more to offer than ever before.

Transparency is key

The key to a successful relationship is clear communication. The same goes with your cloud provider who should deliver unparalleled transparency into cloud resources and costs. Your cloud partner needs to be able to easily spot and remedy misaligned resources and forecast your cloud costs before month-end with predictive billing capabilities.

A cloud partner isn't supposed to keep you on your toes. In fact, its primary advantage is to be a steady and reliable support, helping you to achieve your business goals. Its focus on transparency should allow you to plan with your annual budget in mind, safe in the knowledge that you won't be derailed by unexpected charges, which in some cases may cause catastrophic and irreparable cash flow problems for SMEs and enterprise businesses alike.

It's all about trust

When it comes to remaining compliant, there isn't much room for manoeuvre. You have to put all of your trust in your advisor and know that they're there to guide you through the rough and the smooth. The often-confusing domain of providing audit documentation, interpreting regulatory requirements and answering security questions has led many to shy away from cloud usage but sometimes the best things come from taking a leap of faith.

Due to several motivating factors, including discontent with inefficient legacy systems and the need to comply with corporate regulations, organizations have opted to place their trust in both private and public clouds. In fact, Gartner predicts that by 2020, an enormous 90 percent of organizations will adopt hybrid infrastructure.

Protect yourself from heartbreak

Think of backing up your data to the cloud as your corporate prenup. As much as we all hope cupid is on our side, protecting ourselves from disaster is a sensible and wise business decision. Ensure you have a disaster recovery strategy in place allowing you to quickly restore your data after a hack or human error.

Recent data from Accenture shows that, over the last five years, the number of security breaches rose 67 percent and the cost of cybercrime has gone up 72 percent. Juniper Research found that cybercrime has already produced $2 trillion in damages and it estimates that number will reach $6 trillion by 2021. All businesses are vulnerable to attack, but without a plan B, the financial impact could be devastating. This is why a comparatively small investment now, could lead to a lot less love lost later down the line.

The answer is simple. With a transparent and trustworthy cloud partnership in place, you can keep heartbreak at bay for good.

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Published Friday, February 14, 2020 1:20 PM by David Marshall
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