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Q&A: An Exclusive Inside Look from Veeam at What to Expect at #VeeamON 2020


Looking to elevate your cloud data strategy?  Don't miss this year's VeeamON 2020 experience as the event moves to a completely digital, online format. 

Act fast, as the event is quickly apporaching -- June 17-18th, 2020.  To find out more, VMblog spoke with Jim Kruger, Chief Marketing Officer at Veeam.

VMblog:  One outcome from the current global pandemic has been the cancellation of physical trade show events.  And VeeamON is obviously one of those shows affected.  What's it been like switching from a planned physical event to a virtual one?

Jim Kruger:  The impact of COVID-19 has been far-reaching across all industries and at a scale we have never experienced before.

As the situation unfolded, Veeam's® leadership team decided early on that we were committed to delivering the same quality experience and technical content to our community, but online in June. We made the decision to move from a physical event in order to protect the safety of our community - employees, customers and partners. It was an easy one to make as our community always comes first, and once we made that decision, our main focus was to ensure that we delivered the same rich VeeamON experience that people are used to, but in a virtual world. Veeam had already started this shift by hosting VeeamON Virtual this past fall and had a framework in place to quickly pivot our face-to-face offering to digital. 

VMblog:  Can you talk about the challenges you've faced with moving to a virtual event? 

Kruger:  One of the biggest challenges that most are facing is how to chart a course forward in an industry that relies heavily on the power of personal connection. How can we provide that critical engagement experienced between attendees at a face-to-face event, but now in a virtual format? 

And, we have had to consider that many are experiencing "virtual" fatigue due to the overwhelming volume of digital exposure during this pandemic. 

Of course, we have faced challenges along the way, but they have been addressed at Veeam speed, and we are committed to learning and improving as we navigate through this situation, together. As we write this, there has been an overwhelming response with 25,000 registrants and more than 35 sponsors to date for VeeamON 2020.

While many things may seem uncertain, what we do know is that live events as we know it have changed indefinitely, and event planners and attendees are preparing to face a new normal in the coming year.

VMblog:  Can you give us some more details around the new VeeamON 2020 digital event?  What can we expect?

Kruger:  We have thoughtfully approached the attendee experience to find the right mix of live and interactive experiences coupled with self-paced opportunities to address the flexibility needed for many attendees who are working from home right now. 

Expect a vast content catalog with more than 30 sessions with the same level of technical focus for both beginners and experts. You'll see live demos of Veeam cloud-native backup solutions for AWS and Azure, hosted by Danny Allan and Michael Cade. And, you will get an exclusive sneak peek at upcoming product releases with Anton Gostev.  

VMblog:  What are some of the key topics being covered this year? 

Kruger:  The content at VeeamON 2020 is centered around seven key business and technical tracks that address a wide range of topics from ransomware to AWS and Kubernetes, Office 365, Azure, and the state of the backup market and beyond. We will highlight v10 and NAS backup, best and worst practices from the field and insights from Veeam visionaries on what's next in Cloud Data ManagementTM.

VMblog:  Are Veeam partners also involved with VeeamON this year?  If yes, how so?

Kruger:  We have experienced an overwhelming response from our partners, who are joining us as sponsors, speakers and attendees. This includes highlighting our partner voices and sharing their insights on what's next in Cloud Data Management at keynote and breakout sessions. And, the virtual exhibit hall will also provide participating partners the opportunity to engage with thousands of IT professionals from around the globe. 

VMblog:  Are there any new trends in the industry that people should be aware of or should keep their eyes and ears on the lookout for during the show?

Kruger:  I think it's fair to say that the way companies are having to work during the pandemic is top of everyone's mind, and that the reliance on uninterrupted access to applications and data has never been more important. We'll be talking about the importance of business continuity and why data protection and availability is critical. In addition, there will be a lot of focus on how Veeam is protecting and managing data across multi-cloud environments, especially Microsoft 365, AWS and Azure. There will also be a number of exciting new announcements and glimpses into Veeam's upcoming roadmap that attendees will definitely not want to miss.

VMblog:  It's hard to replicate the face to face of a physical show. What opportunities are being made available for attendees to interact with Veeam, partners or each other virtually?  

Kruger:  The conference program features live sessions - breakouts, demos and concert - with interactive Q&A, as well as chat functions across these elements. Attendees can take a break from learning to visit the virtual exhibit hall to engage with VeeamON 2020 sponsors and our team at the Veeam booth. And, new this year, we are introducing VeeamathON, our first Techfest showcasing how Veeam products solve the most significant challenges our customers might face with our technical experts. 

While it is hard to replicate an in-person experience, by moving to virtual and making it free, we've removed any barriers to access the VeeamON 2020 experience. With that comes the opportunity for attendees to connect and learn from a community of thousands of IT professionals and visionaries from more than 148 countries across the globe that will help solve their biggest data challenges. 

VMblog:  Veeam is known for their parties at these events.  Do you have any type of entertainment planned for the virtual event? 

Kruger:  Now more than ever, we felt it was important for our attendees to have a moment to relax and connect as a community in typical Veeam style. In addition to providing comedic relief with entertainer Tripp Crosby during the conference, we have also reimagined the VeeamON party as a live concert featuring four-time Grammy Award winner and reigning ACM Entertainer of the Year - Keith Urban. To join the live concert experience, you must be registered with a company email before June 18 at 2 p.m. ET. 

VMblog:  How can people get involved?  Where can they sign up?  Is it free?  Is it an all-day thing?

Kruger:  We weren't can join from anywhere and, most importantly, you can level up your skills and accelerate your journey to the cloud for FREE.   

The conference program is for five hours each day featuring live, interactive and self-paced experiences across multiple time zones.    

Don't miss out on this opportunity... register now at:  


Published Monday, June 15, 2020 10:55 AM by David Marshall
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