By Jelmer Berendsen (Enablement Lead,
Digital Workplace, ABN AMRO) and Daan Tuijnman (Product Owner, Digital
Workplace, ABN AMRO)
For the digital workplace team at ABN AMRO, it wasn't
just the COVID-19 crisis itself that was unexpected. If you'd have told us in
January 2020 that - within a few months - our tooling and capability would be
the subject of direct and regular attention by the board at our company, we would
have had trouble believing that, too.
ABN AMRO has long had quite a special focus on
employee experience in general. Its philosophy is that a happy, productive
workforce will inevitably improve customer experience, and works hard to create
this. The outlook definitely extends to employees' experience with technology
(‘digital employee experience') which our IT teams take extremely seriously.
To monitor and
improve this overall experience and perception of IT among users, the digital workplace
team doesn't only leverage hard metrics, but perception data also. Before the
COVID-19 crisis, we were using Nexthink Engage (a survey and communication product
that allows IT to interact directly with users on their devices without email)
to establish this in several areas.
It was this simple but effective approach that allowed
us to develop a meaningful dialogue with the people that matter most to IT -
the users.
Like so many IT teams worldwide, at the outset of quarantine,
we had to transition overnight from partial remote working to working from home
for our complete workforce.
Engage was an obviously useful tool in this scenario from
an IT perspective: it enabled us to quickly and efficiently survey thousands of
users on technical issues. However, it also quickly occurred to us that the
same tool could also provide us with a fantastic way of reaching out directly to
our colleagues at a time of great uncertainty and stress - to find out how they
were doing emotionally as well as technologically. Were they keeping fit and
staying sane? How was morale? In short - what was their level of wellbeing?
All these surveys were getting great response rates-
30%, 40% and even 50%+ (with approval rates in the 90%-range). Suddenly we were
working closely with HR on employee wellbeing. If on the one hand this was a
surprising development (and it was) on the other hand it really made sense. When
employees work from home, their ‘workplace' is their tech, their laptop the
intermediary between every single interaction with their colleagues,
professional and personal.
It wasn't just HR that was interested in our results,
either. Our surveying was quickly receiving direct and regular attention from
the board. Following the first wave, we were encouraged to implement ongoing
regular surveys so as to be able to track general employee wellbeing over time.
It would be easy to see this high-level strategic
engagement as a circumstantial one. Yet as in so many areas of technology, here
the crisis has accelerated an existing trend, rather than just created one. In
this specific instance, while remote work exacerbates the impact of IT of
productivity and wellbeing, flexible work was already an established trend
before COVID-19 accelerated its emergence. And in general, the more IT focuses
on the experience of users, the more it will become a strategic partner to colleagues
- all the way up to the board, where employee wellbeing and productivity is such
an obvious focus.
While this is certainly a testament to the versatility
of Nexthink's tooling, it's probably only fair to stress that they were able to
help with a number of strictly IT challenges during this same period also,
providing great visibility and proactive functionality across our dispersed
user base. But this was an interesting glimpse into something many IT teams and
vendors anticipate in the coming years: IT developing into a much closer
strategic partner to the wider business, with a significant role to play both in
ensuring employee productivity and wellbeing.
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About the
Author
Jelmer Berendsen, Enablement Lead, Digital
Workplace, ABN AMRO
Jelmer Berendsen is a strong believer in the
experience factor in IT. He has been at ABN AMRO
for almost 4 years, seeking to harness the power of data in order to drive
sound business decisions within the digital workplace.
Daan Tuijnman,Product Owner, Digital
Workplace, ABN AMRO
Daan Tuijnman is tasked with enhancing ABN AMRO's digital workplace through the
transformation of data into actionable insights. He is driven by a constant
ambition to improve processes and provide value to the broader business.