The world's largest combined virtualization and cloud computing event, VMworld,
is coming up fast! This year, for the first time ever, the event is 100% digital as it moves to an online only event, taking place September 29th - October 1st 2020. The event is always jam
packed with incredible information coming out of the keynote
presentations and their host of breakout sessions, and we don't expect there to be much of a difference as it moves online.
To
find out more ahead of the show, VMblog spoke with VMware to dig in a
little deeper as we prepare for VMware's premiere convention.
VMblog: One
outcome from the current global pandemic has been the cancellation of physical
trade show events in 2020. And VMworld is obviously one of those shows
affected. What's it been like switching from a planned physical event to a digital
one?
VMware: For
the past 20 years, VMworld has been a physical event. We welcomed over 23,000 attendees from
around the world last year in San Francisco, but are expected to host over 100,000 attendees this
year at our digital event, so
figuring out a way to transition an event of that size online has definitely
brought on a new set of challenges. At the same time, it has created an
opportunity for us to rethink the VMworld event experience and how we engage with our partners, customers and attendees-now and possibly in the future. We're
excited to introduce the new VMworld to attendees, while ensuring that this
year's digital event reflects the VMworld experience that so many in the
industry have come to know and love.
VMblog: Can
you talk about the challenges you've faced with moving an event of this size
and magnitude to a digital event?
VMware: We've had to rethink
many aspects of VMworld including how we combine two physical events into one
global event. As in years' past, we had
planned to have a VMworld event in San Francisco in August and one in Barcelona
in November. Due to the pandemic however, we
decided to make this year's VMworld a single,
global, digital event and cancel the physical events. It's been a big
transition with lots of coordination between different time zones, but we're so excited to bring together attendees from all
over the world for VMworld 2020.
VMblog: What are
you most excited about in preparing for this event?
VMware: Some
attendees have been coming to VMworld for 20 years, while others have only been
to one or two. Yet this year we'll all be experiencing our first digital
VMworld together. And we're excited at how this new format will allow many more
people to experience VMworld for the very first time. We'll be bringing the
industry together in a new way and can't wait for attendees to experience the
lineup of speakers, workshops, roundtable discussions, and networking events
and opportunities we have planned.
VMblog: Can you give us some more details around the new VMworld
2020 all digital event? What can we expect?
VMware: You can expect to hear
perspectives from top VMware and industry experts on what's coming next in
technology, learn IT best practices from the world's leading companies as they
navigate the pandemic, and engage and interact
online with colleagues in new ways. Attendees will also be able to explore fresh ideas and
insights from experts, grow their VMware skills
and expertise to solve tomorrow's challenges, experience hands-on labs, participate in
online games, and win prizes.
VMblog: Can you talk about any of the sessions or discussions that
are expected to take place at the event? i.e. What are the hot topics this
year?
VMware: The event will go deep
into key areas such as app modernization, multi-cloud, virtual cloud network,
intrinsic security, digital workspace and telco cloud - as well as on emerging
trends and the future of technology.
VMblog: A fan favorite at VMworld has been hands-on labs. Can you
talk about the plans for and what a digital hands-on labs looks like?
VMware: Given the labs will be digital this year, there will be more video than in years past, so we've
rethought how attendees will engage and interact with
product experts. For general pass holders, we'll be hosting simulated
hands-on labs for users to explore latest VMware products and solutions. We'll
also be hosting a live interactive set of product dashboards showing our
products in action. These will help highlight how customers can run and operate
a multi-cloud strategy using VMware products like vRealize Operations, Wavefront
and VMware Learning Platform.
For premier pass holders, we're excited to host Odyssey,
where attendees can put the skills they've gained over the course of hands-on
labs and workshops to the test using VMware's newly developed Odyssey gaming platform. Attendees will be
able to compete against colleagues and win cool prizes and peer recognition.
We'll also have additional activities such as guided workshops where attendees
can engage with product experts, ask questions and take the Hands-on Labs
during the course. These will be staffed by product experts who are ready to
answer any questions in a private setting - but they fill up fast, so be sure
to grab a spot!
VMblog: Are there any new trends in the industry that people should
be aware of or should keep their eyes and ears on the lookout for anytime
during the show?
VMware: Digital transformation
has always been top of mind for IT leaders, but the COVID-19 pandemic
has really highlighted our relationship with technology and its impact on
businesses around the world. This year, attendees should look out for the tips,
tools and partnerships to take their IT to the next level. From trends in
multi-cloud and 5G to digital workspace technologies, there will be
opportunities to discover and learn about the latest trends impacting the tech
industry today and in the future.
VMblog: Anything else attendees of this event should be aware
of?
VMware: Whether
this is your 20th VMworld or your first, there is always so much to discover
and experience. We encourage attendees to explore and check out all the great
speaking sessions, roundtables and workshops that will be available online.
Even though we'll be meeting online vs in-person, there will still be a lot of
materials and content for our attendees to peruse from the comfort of their
home.
Premier pass
holders can book roundtable sessions and guided workshops where you'll learn
from VMware experts on how to solve difficult technical questions. We'll also
offer a Birds-of-a-Feather sessions where participants can engage in informal,
topical discussions with fellow attendees and VMware engineers and product
managers.
VMblog: Is the VMworld 2020 digital event completely free to
register for and attend?
VMware: Attendees
can register for a complimentary general pass or a limited number of paid premier
passes. The general pass
will provide access to 500+ on-demand VMworld sessions. Attendees will also
have access to over 100 keynotes and scheduled sessions, self-paced hands-on
labs and the VMware and Sponsor Demo Zones, featuring VMware and sponsor demo
zones. The premier pass will include everything in the general pass, plus:
- Exclusive sessions
hosted in two time zones (UTC -7 and UTC +2)
- Roundtables led by
VMware experts on technical VMware questions
- VMware guided Hands-on
Labs
- One-on-one expert consultations
- Informal discussions
focused on shared professional interests
- Discounts on
experiences throughout the conference and more
VMblog: Will sessions be recorded and made available to all
attendees after the show? Is that free as well? Or is there a cost associated
with it?
VMware: Yes,
breakout sessions and Solutions Keynotes will be available to all attendees
after the event in our on-demand video library.
VMblog: Finally, VMware
always showcases and brings the fun at VMworld. You obviously can't replicate
the food, drinks, personal interaction, etc. But what are you doing for the
digital event? Do you have any special guests or speakers to help entertain?
VMware: We're excited to share that 11 time Grammy,
Emmy, Oscar and Tony Award-winning artist John Legend will be performing at
VMworld. You won't want to miss his legendary performance. To keep the fun
going, we've created the Entertainment Zone where attendees can find activities
ranging from guided meditations, cocktail and smoothie making, a virtual puppy
park and much more.
##