Snow Software,
the global leader in technology intelligence, today announced
enhancements to its global partner program. The new program, which will
launch in January 2021, focuses on strengthening the relationship
between solution providers, customers and Snow to better address the
evolving requirements and increasingly complex IT environments of
organizations around the world.
"Now
more than ever, technology providers and partners need to offer
solutions that can quickly and effectively address significant business
challenges," said Brian Allison, Vice President of Global Channels and
Alliances at Snow. "It is critical that organizations get visibility and
insight across their software, hardware, applications and cloud
investments, wherever and however those assets are being used. With the
new Snow Partner Program, we are empowering our partners to deliver even
better outcomes for our joint customers. These changes also provide
expanded opportunities for partners to grow with Snow. Having recently
surpassed $100M in annual recurring revenue, we continue to strengthen
our leadership in software asset management, SaaS management and cloud
management, and investing in our partners is a critical component in
realizing our vision for true technology intelligence."
As
part of the launch, partners will be eligible for new benefits based on
the value provided to customers. Tiered to recognize partners at each
phase of the customer lifecycle, benefits include:
- New deal registration incentives, including partner profit protection for co-selling opportunities
- New renewal and customer success rebates
- Increased investment opportunities with Snow co-marketing and market development funds
- Enhanced partner training and certifications covering cloud, SAP and software asset management
- New partner portal with enhanced self-service capabilities
"With
the Snow Partner Program, we are setting the foundation to drive
customer success from the first conversation all the way through
achieving major milestones with the winning combination of the Snow
platform and partner services," said Allison.
For more information about Snow's partner program, please visit: https://www.snowsoftware.com/blog/power-snows-new-partner-program.