Recognizing that data analytics workloads, usage patterns, and
utilization rates can vary widely across an organization, Teradata, the cloud data analytics platform company,
today announced flexible cloud pricing options to make it easy for enterprises
to grow, and benefit from data analytics in the cloud.
In keeping with Teradata's aim to provide its customers with simplicity and
choice, the company now offers two
flexible cloud pricing models: Blended and Consumption. Blended
Pricing is best suited for high usage and provides the ultimate in billing
predictability while delivering the lowest cost at scale. Consumption Pricing
is an affordable, pay-as-you-go option best suited for ad hoc queries and workloads
with typical or unknown usage that delivers cost transparency for easy
departmental chargeback.
With broad availability of both models, enterprises can expect more choice,
lower risk, higher efficiency, and greater transparency from Teradata. These
options are crucial in today's unpredictable market where technologies, supply
chains, and customer expectations can shift abruptly, leaving companies with
stranded data analytics investments if their software fails to provide enough
flexibility to evolve as needs change.
"If 2020 has taught us anything, it's that change happens fast, and having
simple, flexible cloud pricing options gives customers the freedom needed to
optimize their data analytics investments," said Hillary Ashton, Chief Product
Officer at Teradata. "Different analytic use cases have vastly different
utilization patterns at different points in time, which means that having
choice in pricing models enables Teradata to offer the best one for each
customer scenario ranging from a small ad hoc discovery system to a large
production analytics environment."
Through decades of catering to data analytics needs spanning dozens of business
cycles, Teradata understands deeply what is required for firms to extract the
most value from their data. Blended Pricing, which is based primarily on
capacity, is optimized for high or predictable utilization. Consumption Pricing
is optimized for typical to low utilization, unknown future usage, or for
tactical business analytics that include frequent ad hoc queries. The ability
for Teradata customers to choose the most appropriate cloud pricing model for
data analytic workloads facilitates financial governance and can improve
customers' return on investment.
"The convenience of a true consumption-based pricing model - determined by
actual usage of the Vantage platform for running successful queries, rather
than just available capacity - is a win for customers who want to better align
their investment with specific analytic outcomes," added Ashton. "It also
corrects outdated perceptions about the cost required to become a Teradata
customer, since there is now a risk-free, zero down option to pay only for
what's used with Vantage, the industry's best cloud data analytics platform."
Analyst firm Gartner predicts in the report, Overcome Economic Uncertainty
Through Financial Governance of Your Cloud Data Management Environment, April
2020 that, "By 2022, 75% of organizations using cloud data
management will encounter budget overruns resulting in their questioning the
value of using cloud services."
In order to ensure the benefits of deploying in an agile cloud environment are
not negated by lack of pricing transparency and cost overruns, Teradata has
developed flexible cloud pricing options to meet every company's use case(s):
Blended Pricing
Teradata's Blended Pricing option is an enterprise-class pricing model that
couples low-cost, predictable reserved compute capacity with on-demand
elasticity. Customers pay only for compute resources used or activated, plus
storage.
Blended Pricing allows organizations to get cloud elasticity when needed while
also benefitting from the lowest cost at scale.
Key benefits of Teradata's Blended Pricing model include:
- Predictability:
No billing surprises - unlike other cloud analytics companies that employ
inefficient auto-scaling which drives up incremental cost;
- Lowest cost at scale:
Vantage scales linearly, whereas other cloud analytics companies get
increasingly inefficient as they scale; and
- Granularity:
Vantage offers incremental elasticity, which means not over-provisioning,
and thus not over-paying for what's not needed, unlike alternatives.
Consumption Pricing
Teradata's Consumption
Pricing is an innovative, usage-based option with automatic elasticity in which
organizations pay only for compute resources consumed for successful queries,
measured down to the kilobyte by user, plus storage. Businesses leveraging
Teradata's Consumption Pricing model need never worry about utilization, system
sizing, or resource status since Teradata manages them on their behalf - and
they never pay for what they do not use. For a risk-free experience,
organizations can even start with zero down and no obligation.
Consumption Pricing makes it easier for customers to experiment with new
analytics without fear of leaving money for unused resources on the table.
Longtime Teradata customer, True Value Company - one of the world's leading
hardlines wholesalers - is one such customer now taking advantage of the
company's new Consumption Pricing model.
"As we continue on our modernization journey, it's imperative that we are able
to drive new, user-driven analytics capabilities to uncover critical business
insights and operational efficiencies, all at an optimized cost," said Ron
Byczynski, Director, Infrastructure, DevOps & QA at True Value. "By
leveraging Teradata's Consumption Pricing model, we will pay only for resources
used, allowing us to better streamline our IT investments to ensure maximum
ROI."
Key benefits of Teradata's Consumption Pricing model include:
- Pay only for what is used:
Enables improved business efficiency and aligns investment with outcomes
while not paying for unused capacity;
- Automated elasticity:
Since resource sizing is embedded in the offer, now customers no longer
need to think about sizing, saving them time on capacity planning;
- Cost allocation:
Easy departmental chargeback on data analytics costs based on users'
actual resource consumption; and
- Zero obligation:
A risk-free opportunity to use Teradata Vantage in the cloud.
Vantage: the modern cloud
data analytics platform
Teradata Vantage is the modern cloud data analytics platform that unifies data
lakes, data warehouses, and analytics with new data sources and types. Built
for a hybrid multi-cloud reality, Vantage solves the world's most complex data
challenges at scale.
Both Teradata's Blended and Consumption Pricing models offer customers the best
of what the Vantage platform has to offer, including:
- As-a-service delivery:
Teradata provisions and manages each customer in a dedicated public cloud
environment, enabling users to focus on answers instead of
non-differentiating tasks;
- Dynamic resource allocation:
Field-proven workload management helps customers prioritize users and
queries, set guaranteed performance levels, and control spend; and
- Software optimization:
Sophisticated algorithms minimize compute and IO consumption, streamlining
throughput and often eliminating the need to add the non-budgeted compute
resources required by others.
Availability
Blended Pricing is now available for every Vantage deployment option worldwide.
Consumption Pricing is available for Vantage on AWS and Vantage on Azure
globally. Availability for Vantage on Google Cloud is expected within the first
half of 2021.