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Workspot 2021 Predictions: Cloud-First Will Lead the Way in a Remote World

vmblog 2021 prediction series 

Industry executives and experts share their predictions for 2021.  Read them in this 13th annual VMblog.com series exclusive.

Cloud-First Will Lead the Way in a Remote World

By Michele Borovac, CMO, Workspot

2020 was a year of transition for many companies. After working closely with our customers and paying close attention to the shifts in the industry, we've noticed some key trends for the new year.

1. Remote Work is Here to Stay

The pandemic forced organizations to quickly pivot IT strategy in support of remote work. With this shift thought to be a short-term move, a long-term solution analysis never made it in the picture for most organizations. Yet, as we've seen, the great remote work experiment has proven to be a success. People not only prefer working from home, but they are also more productive. In fact, Workspot customers report that they are thriving like never before. For the foreseeable future, it's clear that the majority of the workforce will continue to work remotely. As a person who's more productive from my home office, this makes sense to me.

IT organizations will solidify their strategies to support ongoing remote work for a larger percentage of employees. The use of VPNs and on-prem VDI will be reduced as IT leaders phase these technologies out in favor of virtual desktop and network security solutions that are more scalable, more secure and can support the performance end users need to stay productive. Similarly, employees will have a larger say in the tools they need to work effectively from anywhere. A number of recent surveys have indicated that even when the threat of Covid-19 is eliminated, many organizations will continue to support remote work for more employees.

2. Productivity and Engagement at the Forefront

With wider adoption of tools such as cloud desktops and Microsoft Teams, work and collaboration over virtual lines has become easier and for many even more efficient. These solutions have helped managers surmount their greatest hang ups when it comes to employees not being physically present in the office-lack of trust. Before, many found it hard to trust staff to work outside of the confines of the office and the idea of not being able to manage in-person was concerning.

Tools will emerge to help organizations track productivity and engagement for remote workers. While some organizations like law firms or companies in architecture, engineering or construction can use billable hours to track productivity, other organizations are looking for tools and strategies to measure how effective their employees are when working remotely. For example, Microsoft's Office 365 incorporates utilities that help users improve collaboration, time management and even recommend scheduling to maintain work-life balance. Executive teams will continue to drive demand for better visibility into when - and how - their employees are working.

3. On-Prem Data Centers Become Relics of the Past

On-prem datacenters will be phased out in favor of cloud. With fewer people in the office, the value of centralized datacenters goes down. It's also important to note that the further employees are from the datacenter, the poorer their user experience will be as latency increases.  As this complex data center infrastructure comes up for renewal or hardware refresh, IT leaders will consider the value of moving applications and data to the cloud. The advantages are many: OPEX pricing, easily scalability, better security, and the list goes on.

The cloud-first world will continue to take shape with DaaS and virtual desktop solutions being key to sustaining flexibility and agility for businesses, especially as remote work persists and even becomes permanent for many organizations. These solutions will take the forefront as IT leaders reimagine their long-term IT strategies. By replacing traditional datacenter management functions with cloud-based services, IT personnel will be freed to contribute in more specific ways aimed at business growth. At the same time, moving desktop workloads to public cloud infrastructure will enable organizations to improve the overall user experience and boost productivity while better securing information assets.

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About the Author

Michele Borovac, CMO, Workspot

Michele Borovac 

Michele brings 20+ years of marketing leadership to Workspot. She has deep experience building brands, generating demand and driving growth for technology companies. She is passionate about B2B marketing and connecting the right technologies to the right people.  

Prior to Workspot, Michele was vice president of marketing for Velostrata, where she opened the US headquarters and established the brand and marketing engine which led to an acquisition by Google. Before Velostrata, she built the marketing organizations for HighCloud Security (acquired by Hytrust) and Wanova (acquired by VMware). Additionally, she has held marketing leadership roles with Decru (acquired by NetApp), EFI and Oracle.   

Published Friday, October 23, 2020 7:34 AM by David Marshall
Comments
RajeshN - (Author's Link) - November 2, 2020 2:37 AM

Yes, cloud computing will continue as a popular industry buzzword in 2021 because cloud-based services and infrastructure will be adopted more extensively by businesses of all sizes and in all areas. So no doubt, cloud computing will remain vital for sustaining business operations.

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