The Internet is
awash with the personal data of billions of people but almost all of it is
controlled by someone else. Every bit of personal information online is
acquired, stored, organized, and used to sell to, track, and even profile
everyone on the planet - including you.
The
@ Company has created a revolutionary internet protocol that protects
privacy by putting personal data back into the hands of those it belongs to,
the People. To kick off the new data revolution, The @ Company has released two
of three flagship applications built on the @protocol, providing the industry's
best, most secure personal data service. Once downloaded these applications can
be unlocked by a personal online identifier, known as an @sign.
So, what is an @sign? It's similar to a username, but instead of using it to
access online services, online services use your @sign to access your
information without "seeing" it or storing it. Your @sign is a gatekeeper to
your data and only allows it to be accessed based on your terms. Rather than
having data stored on servers around the globe that are wholly owned by
companies, the @protocol stores your encrypted data on your own @server
accessible only to you. And the "key" to your own server is stored on your
phone, or tablet - whatever personal device is most safe so it can be only
accessed by you. The @sign even enables you to control who can access your
data, for how long, and what it can be used for.
"The @sign protocol allows for true peer-to-peer online interaction that
is completely secure and ultimately customizable," said Barbara Tallent,
Co-Founder and CEO of The @ Company. "Your data never enters our servers,
or anyone else's, only your server because the protocol simply connects the two
devices and validates that they are who they say they are. From there, the data
is transferred directly to its the other person, no middle man."
The @ Company is launching its innovative new approach to personal data control
and security with two of three applications built entirely on the @protocol.
- @persona allows you
to curate your public profile, safely storing important, personally
identifying information like your contact information, location data,
social media profiles, and more. When a company or individual seeks to
gain access to your personally-held data they will never be able to access
anything you don't wish them to, only receiving only the data you allow.
- @buzz rebuilds the
way we organize our contacts and groups through peer-to-peer communication
in a drastically simplified process. Every time you make a change to your
profile - be it a new email address, phone number, mailing address, etc. -
all approved contacts will receive that information, automatically.
- @mosphere enables
completely encrypted peer-to-peer file sharing over the internet in
real-time. The @sign's inherent security provides the framework for
transferring sensitive information across any mobile device, regardless of
location, without fear of interception. Because this data is never stored
on a server in the cloud, it goes directly to the recipient, safely and
instantly.
"We understand that even the most perfect
data sharing protocol in the world isn't useful without the right IRL
applications," continued Tallent. "Which is why we've worked with
some of the most creative and innovative app developers in the game to build
three core applications that showcase just how powerful the @sign protocol can
be. But this is just the beginning. As the @sign community grows, so too will
our community of applications."
@signs are available now at no cost; personalized @signs are available for
purchase. For more information, visit
https://atsign.com/.