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Veeam 2021 Predictions: Trends in Cloud Data Management Drives the Year Ahead

vmblog 2021 prediction series 

Industry executives and experts share their predictions for 2021.  Read them in this 13th annual series exclusive.

Trends in Cloud Data Management Drives the Year Ahead

By Danny Allan, CTO, Veeam

As we think about predictions for the year ahead, one thing is for certain: the cloud has been, and will continue to be, the bedrock in what drives change and innovation to the enterprise. In 2021, I believe we will see a greater emphasis to how data is managed, stored, protected and backed up in the cloud, as elements like machine learning and software-defined models look to support and encourage growth within these hybrid environments.

Machine learning will become democratized in the cloud around data.

Already, we are seeing organizations recognize the unlimited opportunities available to them through data they have already collected. Data re-use will be a big trend we see organizations shifting to 2021, with many leveraging the power of machine learning to help them do this. This is still in the emerging stages; however, its adoption will increase as organizations recognize how it can help them analyze and re-use data that they already have. By leveraging machine learning in the cloud, organizations will ultimately become smarter.

A greater focus on protecting and managing work collaboration platform data in the cloud.

Distributed workforces were already on an upward trajectory but have been completely kicked into overdrive with the COVID-19 pandemic. With many companies extending work-at-home opportunities through mid-next year, reliance on cloud-based collaboration platforms such as Microsoft Teams and Slack, will only increase. This means even more teams will be looking to harness the power of the cloud to store an influx of data from collaboration platforms. In 2021, this will create more focus, awareness and need for data protection and management for collaboration software.

With the decline of hardware, software-defined models will become more prominent. 

Appliances will diminish in their attractive as we shift towards software-defined models. 10 years ago, appliances where these shiny new toys that everyone wanted to get their hands on, however they have not had the staying power we predicted they would. In fact, we've seen a shift towards backup-as-a-service and away from appliances. Remote work in the pandemic had a real impact on how we dealt with hardware in 2020 that will continue into 2021 as software-defined models take center stage. 

Developers will have more say in technology direction and data strategy of companies.

We will see an aggressive "shift to the left" across all industries, where CIO's will depend more on their development teams to guide the technical direction of the company. Historically, development teams have taken a top-down approach to move their data to the cloud, but - as have many things in the world - this changed with the pandemic with the reinforcement of cloud-based environments. In 2021, we'll see DevOps teams continuing to have far more say in the data strategy process, and as a result we'll see a greater increase in the mobility of workloads, correlating with an increase in cloud data management techniques.


About the Author

Danny Allan 

As Chief Technology Officer and Senior Vice President for Product Strategy, Danny is responsible for Veeam's global product roadmap and strategy group, and for spearheading the company's technology vision as the #1 provider for Backup solutions that deliver Cloud Data Management.  He partners with global enterprise customers and large Service Providers to assess and ensure long-term industry success.  With more than 20 years of software technology experience, he is passionate about solving customer problems and software innovation.

Published Thursday, November 19, 2020 7:42 AM by David Marshall
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