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Brightspot 2021 Predictions: Redefining Modernization with Increased Agility and Mobility in 2021

vmblog 2021 prediction series 

Industry executives and experts share their predictions for 2021.  Read them in this 13th annual series exclusive.

Redefining Modernization with Increased Agility and Mobility in 2021

By David Gang, CEO and Co-Founder at Brightspot

It's not earth-shattering to say that COVID-19 has accelerated digital transformation like never before, but it is important to acknowledge that this acceleration-across all industries and businesses-will undoubtedly create a wave of "newness" for years to come. 

In fact, it already has: 97% of executives say the pandemic sped up their digital transformation efforts, while 79% have increased budgets for digital transformation this year alone. Even further, the pandemic has had an impact on consumer behavior, with 24% of consumers increasing long-term use of digital channels due to COVID-19. 

Shifts in business priorities and changes in channel behaviors will force organizations to redefine what modernization truly means as they look to advance in the new year. Specifically, they will need to assess if their IT environments are set up for seamless integrations across their technology stacks to help future-proof their business, and they will need to gauge the business implications of our newly established workforce mobility (and that of consumers as well). If they embrace shifts in modernization and push forward to adapt, they'll get ahead-and stay ahead-of their competition. 

A strategy that focuses on seamless integrations will drive faster adaptation and help future-proof organizations 

Every business is technically a content business-one that requires tools and solutions to establish and maintain smart, fast and seamless operations. However, many organizations balk at undertaking digital transformation efforts because they believe updating their business will entail replacing current platforms and starting from scratch. 

As the speed of the digital world continues to increase, companies will not be able to press pause in order to rebuild their solutions from the ground up. Instead of thinking about substituting one tool for another, companies are shifting toward adopting solutions that enable teams to work with existing technology while still moving the business forward.

For example, organizations that introduce a modern content management solution (CMS) will be able to seamlessly integrate with their existing technologies. Using their CMS as a central hub, companies will be able to unite legacy and new solutions in one coherent experience. This hub is critical for being able to adapt quickly to changing industry needs-or "future proofing" the business-and it eliminates the need for an either/or decision. 

Technology that is integration-ready and has an extensible architecture also brings flexibility and adaptability to existing business rules, workflows, systems and channels without having to "rip and replace" current processes. This is especially appealing to IT teams in the wake of COVID-19, as teams are looking to be agile and resourceful wherever they can. 

Mobility is changing the workforce (and will change your tech)   

As a large portion of the workforce remains remote due to the pandemic, companies are rethinking the interaction they have with their stakeholders-from employees and customers, to partners and vendors alike. Businesses need to reassess how their content is now being distributed and received, determine what changes need to be made to meet evolving demands, and verify if they have the right technology stack to provide the optimal experience across all stakeholder groups. 

Some organizations have progressed past asking these questions, and have started making plans to address them. In fact, 36% of businesses plan to improve IT operations and systems performance, and this number will continue to grow. 

Intranet experiences, for example, now need to act as a single-source of truth for workforce communications by executives, IT teams, communications, sales and HR departments with the need to work in tandem despite being remote. If an intranet environment can behave as a fluid and flexible platform within the organization, the business will be better able to operate in uncertain, volatile situations. 

Today and into the near future and beyond, organizations will redefine what modernization means to them-from the technology in their stack, to the flexibility they offer their workforce. Those that pull ahead in 2021 will be thoughtful businesses that embrace continual digital change to impact overall employee and business performance.


About the Author

David Gang 

David is guiding Brightspot to become one of the fastest growing and most innovative product development companies around. Prior to Brightspot, David served as Executive Vice President, Products and Programming, and Chief Technology Officer for WebMD. Prior to WebMD Health, David held the position of Executive Vice President, AOL Products. David also served as Executive Vice President, Product Marketing, responsible for product strategy for the AOL service, AOL brands, and AOL Web Properties. Before joining AOL, David led the product groups at Aldus Consumer Division from 1992 to 1994. He also served as President of After Hours Software from 1990 to 1992. David is a graduate of the University of Connecticut.

Published Wednesday, November 25, 2020 7:52 AM by David Marshall
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