Industry executives and experts share their predictions for 2021. Read them in this 13th annual VMblog.com series exclusive.
UCaaS - The Future of Communications
By Dennis Thankachan, co-founder, CEO at Lightyear
UCaaS stands for Unified Communications as a Service, and is a quickly
growing market within the wider contemporary tech marketplace. In recent years,
the tech market has been trending towards everything being sold as a service.
This looks set to continue into 2021 and onwards, where UCaaS providers and other services have proven
themselves vital in the age of COVID-19. Read on to find out more about this
service, and why more companies will adopt the concept going forward.
Unified Communications
The concept of unified communications has
been around for a while, but delivering unified communications as a service is
much newer. Products such as Microsoft Teams are only a few years old, but they
suddenly gained massive relevancy in 2020. Being able to provide remote access
to your company's entire suite of communication software has become very
attractive in 2020, and will continue to do so into the foreseeable future.
Here are the top 3 reasons why UCaaS will be important in 2021 and beyond.
1. Remote working
2020 brought about a dramatic shift to
the way we work. Many more of us are now working remotely and, despite hopes of
a vaccine, some companies have already announced they're planning to continue
working remotely into 2021. This makes UCaaS all the more attractive because
the cloud-based nature of it enables employees to connect from anywhere,
including at home. This importantly includes all aspects of company communications,
including telephony, video conferencing, emails and more.
For example, sales staff can now conduct
client pitches and meetings through videoconferencing tools provided by a
company's UCaaS platform. These video conferencing tools are reliable and scalable
- whether a meeting has 5, 50 or 500 in attendance. In a world where in-person sales meetings and
conferences are not always possible, UCaaS is helping businesses to keep
businesses going.
Companies have had to adapt to remote
working, and UCaaS software has likewise been rapidly evolving in order to meet
demand. Remote working is likely to become much more common in 2021 than any
previous year, and even after the pandemic, many employers and employees may
choose to continue to work remotely.
2. Device agnosticism is the way
forward
UCaaS delivers everything, from file
sharing to video conferencing, all under one roof. These capabilities are
becoming increasingly device-agnostic. What this means is that staff members
can use most (or all) facets of the UCaaS toolset from any device. Most
functionality, from editing company documents to voice calls and online
conferences, can all be accessed from virtually any device. Whether staff
members have a phone, tablet, or desktop PC, all communication tools are
available to them.
This hardware flexibility enables
companies to offer their staff the full suite of communication tools, using
either their existing devices or with a much smaller hardware budget than
before. The cloud-based nature of the
software also means that staff members are not tied down to a specific location
in order to be able to complete a specific task. UCaaS allows for individuals
to open up company documents, edit them in real-time while collaborating with
others, and keep up with client correspondence, all while working from home or
while travelling.
Simplifying a company's necessary
hardware and granting employees access to the entire communication toolkit from
a single device is hugely attractive to companies. Expect dedicated devices to
continue to lose relevancy in 2021 as device-agnostic UCaaS software becomes
more popular.
3. Regulatory compliance
Another issue for companies to consider
is the regulatory landscape, both as it stands at the moment, and as it looks
to continue into 2021 and beyond. In recent years, there has been a trend
towards giving consumers more control over their data. Legislation, such as
GDPR in the EU and the California Consumer Privacy Act (CCPA) in the US, has
given consumers more rights over how their data is processed and stored by
companies.
Both GDPR and the CCPA give consumers the
right to demand that a company offer up all of the data it holds on them. This
could represent a significant undertaking for companies running their own UC
set up, as data may be held across many disparate locations and storage
mediums. Not only does using UCaaS help silo company communication data, but
the responsibility of developing tools to keep in compliance with legislation
is offloaded to the service provider. This helps keep companies compliant with
relevant data regulations at no additional overheard.
There is little doubt that in 2021 and
beyond, more countries will enact legislation that seeks to control how
companies store and process private data. UCaaS allows for at least some of
this responsibility to be offloaded from the company and on to the service
provider.
Going
Forward
COVID-19 forced the hand of many
companies that were only considering UCaaS before the pandemic. Now, it's
crucial for many companies just to keep going. Now that companies are using
UCaaS, the benefits over traditional approaches to communication are on full
display.
The unified nature of UCaaS makes its
adoption much easier. Traditional UC typically required a company to set up its
own infrastructure. On-premises UC allowed companies to control exactly how
their communication infrastructure was developed, but it came with several
drawbacks. There were high upfront costs associated with installing all the
necessary hardware and software, and IT personnel would have to maintain it,
fix problems and keep everything upgraded. All of these tasks have become much
more difficult now that many staff are working remotely.
The swing towards UCaaS is an answer to
these challenging problems in challenging times. By offloading all the
necessary installation and maintenance to a service provider, companies no
longer have to worry about managing their own infrastructure. This allows for
more predictable budgeting for companies, as well as increased reliability of
service. All necessary hardware and maintenance tasks are dealt with by the
service provider, which offloads responsibility from the individual company.
UCaaS allows companies to focus their energy on their business, and not worry
about their communication infrastructure.
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About the Author
Dennis
Thankachan, co-founder, CEO at Lightyear, a web platform that helps businesses
primarily on choosing the right IT infrastructure services for their operations
(internet access, VoIP, managed services, etc.). Dedicated in building software
to drive enterprise IT efficiency, he writes on various IT infrastructure and
telecom topics.