Today it was announced that Skyflow, leader in protecting privacy for enterprises, has joined the Financial Data Exchange (FDX) to help speed the financial industry's transition to modern, transparent and secure data sharing.

FDX represents an industry-wide movement to enhance consumer and business control of financial data, through its FDX API and technical standards that prioritize the group's Five Core Principles of Financial Data Sharing - Control, Access, Transparency, Traceability and Security.

Skyflow enables organizations to build confidentiality and trust into their systems through the industry's first API for privacy while accelerating the creation and deployment of thousands of highly secure applications in any cloud environment. Enterprises can now share data with third-party services for collaboration and innovation with confidence that they are not inadvertently sharing personal customer data.

"FDX is changing the game around secure sharing of data and Skyflow join them in this mission. Data-intensive markets such as financial services are turning to APIs that can help solve complex problems. FDX focuses on improving the consumer and business control of financial data and privacy, which is at the heart of what Skyflow's vision," said Anshu Sharma, CEO and co-founder of Skyflow.

Software teams using Skyflow technology can create their own privacy clouds, similar to how they create their own sales clouds or identity clouds using other infrastructure-as-a-service companies, that allow their applications to process valuable data without exposing any individual's personally identifiable, payment card and personal health information (PII, PCI or PHI).

Don Cardinal, managing director of the Financial Data Exchange said: "We welcome new members like Skyflow to a growing financial services ecosystem intent on establishing open banking standards that protect consumers and businesses. The adoption of an API-based approach for data sharing provides greater control, security and transparency for our members and their customers."

Securing sensitive data such as PII is a critical task in digital transformation and cloud adoption initiatives for the enterprise. In addition for transactional applications where sensitive information must flow, such as with payment information within the financial services industry, firms can use their privacy cloud to share data with other services and apps as needed, without compromising privacy or raising compliance issues. Skyflow will offer best practices for safeguarding confidential data in financial systems and access to its industry-first API for protecting privacy as banking applications interact with users and confidential data in hybrid and multi-cloud environments.