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Catchpoint 2021 Predictions: Digital Experience Monitoring Becomes Business Critical

vmblog 2021 prediction series 

Industry executives and experts share their predictions for 2021.  Read them in this 13th annual VMblog.com series exclusive.

Digital Experience Monitoring Becomes Business Critical

By Mehdi Daoudi, CEO of Catchpoint

2020 has been a rollercoaster of events and its impact on digital experience monitoring will be felt for years to come. DevOps and IT teams alike will need to find the right mix of application, networking and experience monitoring to ensure that the end-user, employee and customers have the best possible experience with the company's brand. Below are a few predictions that we expect to see in 2021:

1.  COVID will continue driving a significant acceleration of enterprise digital transformation:

A year ago, who could have imagined the impact COVID would cause, including offices being closed, events like the Olympics being postponed and the largest shift ever in where most of us are working now- from home. No one will question the impact the pandemic has had on organizations, forcing a rapid and amazing shift in how business gets done. Those faring very well in the pandemic are those that have chosen to innovate through the pandemic to be ready when the pandemic is over. In 2021, enterprise organizations will focus on how to drive new services and capabilities in a much more digitally transformed world. Those that are waiting for everything to go back to pre-COVID times will no longer be in business.

2.  Remote working is here to stay, driving significant socio-economic changes:

As technologies have helped reduce the need for face-to-face meetings, the need to commute into an office has significantly dropped. The pandemic has not only accelerated this trend but is also causing some deep social and economic changes to business and everyday life. With far more employees working remotely, many are moving from the cities to smaller towns and are buying homes. This shift has a major impact on the local cities as this means more people are using the infrastructure and resources in that community every day. Another area of concern is the fast-increasing number of employees working from home requiring better reliability, availability and performance to get their jobs done. In 2021, working from home will remain, creating a long-term demand on infrastructure causing cities to significantly invest more in improving access to services like reliable internet connectivity and improved infrastructure.

3.  Baby-boomers will be a significant growth engine for digital economy:

As the on-demand economy continues to drive forward, an interesting generation has emerged to be a significant consumer group and driver of the current economy. We are talking about Baby-boomers and how they are having a major impact on the digital economy as they embrace the growing on-demand services available. Because they are far more loyal to brands and have more buying power than younger generations, they have a major impact on the bottom line of retail/service organizations. This means, organizations have to deliver the best experiences possible, designed for this demographic. In 2021, we will see a greater investment in end-user experience monitoring to ensure digital experiences meet expectations of all consumers and their growing demand for new services.

4.  Cyber security will face new and major challenges especially as workers are remote:

Shifting to a remote workforce has created challenges for those responsible for IT Services. Cyber security is no different; as IT teams used to only monitor a dozen sites/locations they are now tasked with securing thousands of remote home offices. With this trend, managing and monitoring end-users has become a must have not a nice to have. In 2021, we will see the use of employee experience monitoring solutions to ensure better security policies, address challenges quickly and offer employees a self-help option to help optimize their digital experiences.

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About the Author

Mehdi Daoudi, CEO and Co-founder of Catchpoint

Mehdi Daoudi 

Mehdi’s experience in IT leadership inspired him to build the digital experience platform he envisioned as a user. He spent more than ten years at Google and DoubleClick, where he was responsible for quality of services, buying, building, deploying, and using internal and external monitoring solutions to keep an eye on the DART infrastructure delivering billions of transactions a day. Mehdi holds a BS in international trade, marketing, and business from Institut Supérieur de Gestion (France).

Published Monday, December 14, 2020 7:32 AM by David Marshall
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