Industry executives and experts share their predictions for 2021. Read them in this 13th annual VMblog.com series exclusive.
How Digital Resilience Will Lead the Charge into the New Year
By Jennifer LuPiba, Senior Product Marketing Manager and
Evangelist, Quest Software
Organizations were challenged with
keeping teams secure from cybersecurity threats and vulnerabilities when they
were forced to turn to a remote work environment earlier this year. A lot has
happened since then - we've seen organizations thrive in this environment and
others struggle to stay afloat. Nonetheless, this year has taught us many
valuable lessons to help us persevere in the new year.
The Microsoft Platform Management business team at Quest Software comprised of security, migration, and
Microsoft 365 experts got together to debrief on this past year and offer
insight into what we can expect for digital resiliency in 2021.
Here are the top five predictions Quest's
MPM business predicts for 2021:
Ransomware victims will face government lawsuits.
For as long as there has been cybercrime, federal
authorities have been eager to identify, investigate and sanction the
perpetrators. Recently, they even investigated pressing homicide charges when a
ransomware attack against a healthcare
organization led to a death.
Now, however, authorities are threatening to impose
fines on any victim organization that pays the ransom to unlock their data.
Why? Authorities are frustrated at the number of unreported ransomware attacks
and concerned that paying ransom leads to more attacks. In particular, the U.S.
Department of the Treasury announced it will file civil suits against not only
the victims who pay ransom, but also the cybersecurity consultants assisting in
the recovery efforts, the intermediaries brokering the deal with the ransomware
perpetrator and even any insurance providers who encourage a payout.
This is just the nudge that organizations need to
invest in immutable or air-gapped backups and fully tested recovery processes.
Forget headline-making data breaches and DoS attacks; the
battle for your org's reputation is going to be waged in a whisper campaign.
In 2021, we'll see a new type of attack that targets
an organization's ability to conduct business and gain market share: dynamic denial of
reputation attacks. Just like a consumer's credit score, an organization's
digital reputation is made up of lots of calculations. Factors like sender
reputation, URL reputation and domain reputation determine whether you're put
on a threat protection service's untrusted list. Once you're on that list, your
emails and website are blocked, which prevents you from doing business with
your customers.
Dynamic denial of reputation turns the very tools used
to defend organizations against them. In 2021, we'll see hacktivists,
nation-state actors and even bitter competitors get in the game of smearing an
organization's digital reputation - and companies looking for technologies and
products to help them fight back.
With mergers and acquisitions on the rise, more people will
realize just how hard a tenant-to tenant migration really is.
The large spending activity associated with
acquisitions came to a halt during the early part of the pandemic, but 2021 will see M&A activity
accelerate, and it will include newer entrants who were previously priced out of
the M&A game.
Tenant-to-tenant migrations are hard, and growing
datasets and more complexity are only making them harder. Although Microsoft is
working to fix that, organizations will be looking for ways to ensure accurate,
timely tenant-to-tenant migrations.
Transitional and project-based employees will increase the
risk to intellectual property (IP).
Avoiding an IP leak can mean the difference between
survival and collapse in these difficult times. Unfortunately, new business
realities will put IP at increased risk. As organizations seek to
stay lean and adaptive, they will hire people only when needed, and rely more
on short-term employees, contractors and vendors. That means more users in your
IT environment who have reduced corporate loyalty and less concern about an
individual's role in corporate security. It also means a lot more users coming
in and out of your network, and more chances for over-provisioning users and
failing to promptly de-provision them when they leave.
In short, the coming year will bring more opportunities
for intellectual property to leave the organization. To reduce that risk, IT
teams will need to up their game when it comes to rigorously enforcing least
privilege, auditing changes and other activity, enabling easy attestation of
group membership, and more.
Increased cloud service and telco outages will drive renewed
interest in bare-minimum hybrid business continuity plans.
Availability issues related to human errors or
misconfigurations - like the Azure AD and Microsoft 365 outage that plagued us
in September and October - and the continued remote workforce will push
organizations to build out hybrid capabilities for mission-critical content in
an effort to maintain business continuity.
But building digital resilience doesn't mean simply
moving everything to the cloud. Rather, it requires determining the bare
minimum data required to operate without cloud access, and building an
appropriate hybrid model into your digitization plans and disaster recovery
plans. Most organizations in critical industries have thought this through, but
other companies are behind in this area because they never had so many users
working from home.
This effort will involve educating users about how to
make wise (and yet legally responsible) choices about what data to sync locally
so they can keep working during outages, as well as developing a corporate
strategy for maintaining an on-prem Active Directory and local data stores.
With
organizations facing business disruptions coupled with an uncertain economy,
one thing is for certain, digital resilience has the ability to turn any crisis
into an opportunity. We'll keep an eye on how companies who were hesitant to
digitize in 2020 fare in 2021 compared to those who were quick to adopt new
digital technologies from the jump.
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About the Author
Jennifer LuPiba, Sr.
Product Marketing Manager and Evangelist at Quest
Software
Jennifer LuPiba is an
Evangelist at Quest Software, as well as the Chair of the Quest Software
Customer Advisory Board, engaging with and capturing the voice of the customer
in such areas as cybersecurity, disaster recovery, management and the impact of
mergers and acquisitions on Microsoft 365, Azure Active Directory and on-prem
Active Directory. She also writes thought leadership articles and blogs aimed
at the c-suite to evangelize the importance of these areas to their overall
business.