Industry executives and experts share their predictions for 2021. Read them in this 13th annual VMblog.com series exclusive.
The Pandemic Will Continue to Accelerate Digital Transformation and Cloud Deployment for Many Companies
By team members at SAP
Covid-19's impact on businesses over the past year has
fundamentally changed the way businesses think about work while forcing a radical
shift in working habits. SAP expects businesses to continue moving to the
cloud in 2021 and accelerate their digital transformation. The use of data
will be a priority for many organizations with Chief Data Officers growing in
prominence, and technologies like AI driving business process automation across
the enterprise.
Jan Gilg, President of SAP S/4HANA at SAP
In 2021, we will continue to
see a focus on data and digital transformation. Data will be a priority for all
organizations as they imagine and implement ways to take the data they have,
enrich the data that is accessible, and make sense out of it. At the same time,
they will be leveraging technologies like AI (artificial intelligence) to drive
process automation. AI is enabling ERP (enterprise resource planning) to become
more of an autonomous system that pulls the user in when needed and frees up a
lot of time for the user to do more value-added tasks. From my perspective, AI
has been hyped in the last few years but it's clearly becoming a reality as use
cases become more well-defined and companies realize that they can reap
tangible benefits from AI. In 2021, we will continue to see companies
leverage data and intelligent technologies also because
they feel the sense of urgency to realize smart, data-driven insights that they have never
had access to before without a large-scale implementation.
The coronavirus pushed last year's predictions way off
track, becoming a critical driver behind IT trends in 2020. For 2021 COVID-19
continues to be a central story and a galvanizing force behind this year's
forecast.
Digital companies had clear advantages in 2020, and in 2021
those with a strong digital plan will have the flexibility to pivot as needed.
What's exciting is that the appetite for digitization is larger than ever
before, and the desire for digital, intelligent environments will lead to transformations
happening at rates faster than we have ever experienced.
Watch for these changes within domestic and international
organizations:
-
Supply chains will
become less global and more local with an increased emphasis on resilience and
less focus on cost.
-
Rapid shift on
business models:Businesses will continue to transition to cloud-based
services to support virtual work environments, online commerce, and other
pandemic-created facts of life.
-
CloudDeploymentswill uptake
in 2021 and beyond, because itgives customers morestandardization
andthe ability to consume innovation for a fast time to value.
-
Organizations will
fast track short-term projects that show incremental value to the front of
their roadmaps.
-
As companies look at
upcoming projects, they will focus on how to leverage their own data during the
first six months of the year. These projects will be around process automation
and customer insight. The end of 2021 will see companiesincreasinglytapping into
the data shared by their network of partners, ecosystems, or supply
chains.
-
Customer experience
will drive all decisions so every portion of the customer journey must be
seamless. Previously, companies invested in the best possible e-commerce
shopping experience and ignored the backend needs of inventory management,
logistics, and fulfillment. In 2021, companies will look at customer experience
more end to endto ensure a positiveandseamless
experience from order to delivery.
-
ERP systems will
evolve towards a platform to enable growth,managingpeople,
money,materialsand natural resources, so it'sbecomingmoreofa strategic
investment. These systems will be less monolithic and more modular as companies
pick the services they need for their business. A big difference in 2021 will
be that more companies will rely on their ERP systems to help them make
sustainabledecisions.
-
Sustainabilityisimportantnotonlybecause of
theenvironmentalpressures,butalso becausecompanies want
tobettermanage their
operationsandensure that the natural resourcesand their
carbon footprint emissionsaretakeninto accountbecominganew dimension ofcorporatedecisionmaking.
-
ExperienceManagement:
will play an important role in the future, because it generatesa class of
data that is extremely important for customers to receive sentiments in an
early stage of a product-lifecycle processandto react
accordingly.
-
For CFOs, cash
management became the priority in 2020. It will continue to take precedence in
2021 with less emphasis on automation, optimization, and cost reduction. Those
areas will remain critical but take a back seat to cash management, cash flow,
and liquidity.
Dan Lahl, Global Vice President, Product Marketing,
SAP
Covid will accelerate the move to the cloud for
businesses across the board
Coming out of the Covid-19 pandemic, the push towards the
cloud is the top priority for all businesses, making more important the need
for data and application integration and extension a must as Lines of Business
leaders choose a mix of SaaS applications and vendors. In order for this
transformation to happen smoothly and timely, customers, partners and - not
least - developers need access to a single, unified business technology
platform focusing on agility and flexibility that unites data and analytics,
apps, business processes, intelligent technologies like AI/ML/RPA, and so on.
And becoming cloud native should not require businesses to bring in truckloads
of developers with years of coding experience. The business technology platform
should include an array of low-code or no-code tools that can automate the
entire data-to-value chain - for professional developers in the IT organization,
as well as citizen developers in the LOB organizations. Best of
Suite cloud applications AND a comprehensive, flexible, and open platform
for pro-code and low-code innovation will be the best path forward for success
in the move to cloud post Covid.
Data-and-Process-to-Value
requires a comprehensive Business Technology Platform
Earth,
water, air, and fire are essential elements of all visible or physical things,
so are the technology categories of a business technology platform for businesses
to survive and thrive in today's rapidly changing market conditions. Database
& data management, application development/extension and integration,
analytics, and intelligent technologies (e.g. AI, ML, IoT, RPA, etc.) all must
be addressed and tightly integrated in one unified platform to accelerate
business applications that fixed function cloud applications just don't
address. All four platform technology areas need to come together on a
central data foundation layer to achieve resilient and consistent business
outcomes for driving continuous business innovation and business process
evolution. When one solution portfolio is missing, the expected result of agile
automation and digital transformation is put at risk. So just like Empedocles,
we should think about these four essential platform elements working together
holistically.
Rocky
Subramanian, Senior Vice President &
Managing Director, Midwest Region at SAP America
"While IT leaders have routinely increased their tech
investments with an eye toward more speed and efficiency, COVID-19 only
accelerated this momentum by exposing organizations' inherent weaknesses when
confronted with sudden workforce shifts. Looking ahead to 2021 and beyond, it's
not necessarily the technology itself that will make the biggest impact on a
company's success, but rather how well organizations deploy and manage their
digital solutions. In short, the success of a digital strategy hinges on
the organization's larger people strategy: recruiting, retaining and
reinventing the right talent to manage their technology investments."
Lloyd Adams, Senior Vice
President & Managing Director, East Region at SAP America
- Total spend management
will be one of the most challenging processes for executives to manage as
normal business operations resume and it will create new demand for
technology solutions.
- Chief Data Officers will
grow in prominence. As software continues shifting product-oriented
business models to services-focused offerings, new data streams created by
this shift will call for greater investment in CDO organization
structures. Equal pressure will be placed on CIOs to help orchestrate this
shift, specifically in areas like total cost of ownership.
- 2021 will be a defining
year for hybrid cloud, balancing growing concerns over cybersecurity and
data governance with the need to rapidly innovate and deliver new business
models.
- True value in the cloud
will come from vertical industry-specific solutions. The days of
one-size-fits-all cloud are over; because of this, technology providers
will have to double down on success story amplification and references
that help new customers find similar success.
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