Industry executives and experts share their predictions for 2021. Read them in this 13th annual VMblog.com series exclusive.
What Lies Ahead in Energy, Industrials, Materials, Food Tech, and more
By Maria Buitron, Investor at Piva Capital
2020 was an
unexpected year, but it has been a catalyst for innovation and change across
several sectors. At Piva Capital, we believe that the digital revolution that
has taken the world by storm is now just beginning to reach many of the
industries that will transform our lives. As 2021 approaches and technology
continues to digitize and decarbonize our industries, here are our thoughts on
what we think will happen next.
Maria Buitron, Investor:
A Greater Push to Decarbonize Everything
To date,
there have been decades of effort put into building more renewable generation
capacity and decarbonizing some initial sectors, such as buildings or
transportation. However, addressing the decarbonization of industrial sectors,
like cement and concrete, steel, aluminium, and chemicals will increase in
importance in 2021. We'll see new companies rise to the surface offering new
ways to lower the carbon footprint in these complex areas, and a surge in
customers demanding cleaner materials for their products and their supply
chain. While most think hydrogen is the holy grail to decarbonizing,
electricity will rise as a closer contender for creating metals and alloys in a
more sustainable way.
The Talent Migration: From Big Tech to Climate
Change
As the
impacts of climate change continue to increase and become more visible to the
mainstream, more technology professionals will jump ship from their roles in
Silicon Valley to work on tackling this growing challenge. Soon, new startups
will be formed from big tech's most talented professionals aiming to tackle
pressing climate issues. These experts will use their expertise and knowledge
in cutting edge tech to create new climate solutions never seen before. From
developing new hardware, to leveraging computer vision, AI and machine
learning, there will be a wave of innovation and new businesses that aim to
make our industries cleaner, better and more efficient.
A Rise in Electric Vehicles Creates a New
Emphasis on Sustainable Battery Supply Chains
A greater
push for a green energy economy driven by the new administration and a growing
consciousness amongst consumers will lead to an increase in sales of electric vehicles
across the US and the world. While these cars are a climate-friendly
alternative to gas vehicles, the batteries that power them are expensive and
are hard to source, reuse and recycle. In 2021, there will be more work done
across every part of the supply chain to improve on the batteries we now use:
how to make them cheaper, recharge faster and last longer, while building a
more sustainable supply chain around them.
Bennett
Cohen, Partner:
The Fight Against Climate Change Will
Accelerate
In 2020 we've
seen some of the biggest companies (Amazon, Microsoft, Shell, BP), and the
biggest economies (China, Japan, South Korea) announce net zero climate
targets. The EU committed to move faster than any other region, and the US
elected Joe Biden, who didn't shy away from highlighting a shift away from
fossil fuels as a pillar of his platform. The world's largest asset managers
(e.g., Blackrock, Carlyle, Bain Capital, etc.) committed to shift large amounts
of capital toward climate solutions. In 2021, we will witness action on climate
change at a pace never seen before due to rising action across many levels of
the global economy. With a crystal-clear market signal, climate-conscious
venture capital investment will rise toward all-time peaks.
Alternative Seafood Swims to the Food-Tech Surface
Due to continued traction in
plant-based meat alternatives for pork, chicken and beef, it will become
increasingly hard for start-ups to differentiate from an already packed shelf
and stand out of a crowded market. However, there is still white space for new
food tech entrants in the seafood sector, where startups have more
opportunities to own a product category, such as shrimp, salmon, or crab.
Alternative seafood will be the next wave in the clean meat movement, which
will attract increasing investment in 2021 and years to come.
Electric Vehicles Will Go Mainstream
Despite the
success of Tesla, electric vehicles have not gained huge momentum in the
mainstream US auto market. This is because Americans overwhelmingly prefer SUVs
and trucks, which account for 60% of the US auto market, and there have been
very few electric options in these categories.
This will drastically change in 2021, and public perception will begin
to shift rapidly. Consumers will no longer view electric vehicles as a
compromise because a new slate of high-torque, high-power electric trucks and
SUVs will be released from automakers including GM and Ford that align with the
desires of US consumers.
Adzmel Adznan, Partner & Operating
Manager:
The Rise of
Industrial Robots
The public health crisis of COVID-19 has created a dire urgency for
worker safety in the industrial and manufacturing sectors and on many
operations across the assembly line. In order to reduce human exposure, ensure
factory workers remain healthy and COVID-free across the globe, and continue to
increase productivity, the appetite to find viable AI and robotics solutions
will soar to new heights. In 2021, more companies will be open to adopting
these types of technologies to optimize their assembly lines, protect their
employees, and operate in a leaner, cleaner and greener manner.
Industry
4.0 and COVID-19 Leads to More GloCalization
With COVID-19 shutting down international borders and business travel,
expect to see a continued rise in "glocalization" as more countries understand
the implications of the Fourth Industrial Revolution and take proactive steps
in ensuring they keep an advantage over their neighbors. Due to this, there
will be a renewed focus on discovering the technology solutions that can
improve the resiliency and efficiency of critical supply chains in localized
regions. Optimizing and strengthening these supply chains will present viable
opportunities for emerging countries to advance their economies and obtain a
competitive edge.
Remote Investing
in 2021: A Newfound Emphasis on Personalization and Creativity
In order to capture the attention of VC investors in 2021 as they
continue to work remotely, founders and entrepreneurs will start getting more
creative with their presentations and product demonstrations. High-growth
companies seeking funding will look to leverage technologies like virtual
reality and augmented solutions to provide an immersive experience for
investors when showcasing their products. Early-stage companies will get
creative on how they present their team culture and business ethos to investors
and come up with unique videos and personalized creative content
that emulate who they are as
a company and how they can respond to adversity. Additionally, a remote work
era and a new comfort level with this new landscape will accelerate more
cross-border investments as VCs search outside their regions for new
opportunities in 2021.
Julia Reichelstein, Investor:
Farmers Will Turn to Robotics to Fill Labor Gaps
As more U.S. farmers continue to
battle devastating labor shortages, a problem exacerbated by COVID-19, expect
to see a rise of autonomous robots in agriculture augmenting human
effectiveness and driving efficiency in farming. While the technology is nascent,
advanced computer vision and new prototypes will soon drive robots through
farming fields amidst tough weather, treacherous mud and even pesky bugs. With
these advancements, robots will be able to perform a number of once-manual
tasks, from weeding to harvesting, especially taking a first hold in high-value
speciality crops. Driven by AI technology gains and customer urgency, we'll
start to see a rise in VC funding in this area.
An Acceleration of Food Traceability Solutions
With climate change increasingly
top priority, consumers will demand more sustainable products - especially from
our food and agriculture industries. More insight and traceability will be
called for on everything from how food gets produced, to how it was picked
& transported. Because of this demand, new technology companies with
advanced smart tracking and data analytics capabilities will bubble to the
surface, working with farmers and providing direct food intelligence to
consumers, restaurants, and grocery stores. While consumers may not have a high
willingness to pay for traceability alone, there will be more traction with
corporates and large-scale buyers, especially those with Net-Zero emissions
targets. Although it may not be viable to place a biometric sticker on every
single fruit or vegetable, new innovative solutions such as edible bio-tracing
could bring breakthroughs, driving cost down and usage up. Expect to see an
increase in funding to those start-ups that can solve this challenge of food
traceability on a larger scale in 2021.
Agtech Key to Unlocking Net Zero Goals
Companies, governments, and even
individuals will continue to make bold Net-Zero emissions goals in 2021.
Achieving them will require a carbon sequestration strategy - not just cutting
down emissions, but actively contributing to negative emissions as well. One of
the most efficient ways to sequester carbon today includes tree-planting and
regenerative agriculture, where more carbon is sequestered in the soil. Carbon
(sequestration) credits will continue to be a hot button issue if they are
actually helping to lower overall emissions or just trading it around, but
demand for these credits will continue to rise as more companies incorporate
them into their Net-Zero strategies. Given this, large corporates will join
forces with voluntary carbon market platforms, and agtech startups will work
directly with farmers to measure and sell carbon offsets. Measurement
technologies will be increasingly relevant as a new Biden administration
potentially pushes regulation on heightened carbon disclosures. Investments
here will provide farmers with incentives to implement sustainable practices as
they get paid for their part in capturing carbon.
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About the Author
Maria Buitron is currently an investor at Piva Capital. Before joining Piva, Maria was a consultant at Schlumberger Business Consulting, later acquired by Accenture Strategy Energy. Maria helped clients address complex problems in the Oil and Gas industry while working on projects in the Upstream, Midstream, and Downstream sectors. Maria was also part of energy storage provider Stem Inc’s Business Development team where she focused on expanding into international markets and new product offerings. Maria is passionate about technology and diversity in the energy space. She firmly believes in the value of investing as a driver to help address some of the world’s most pressing challenges. She received her Bachelor of Science in Chemical Engineering with top honors from Tecnologico de Monterrey and holds a Master of Business Administration (MBA) from UC Berkeley Haas School of Business and was recognized as Forbes 30 Under 30 in the energy category.