Industry executives and experts share their predictions for 2021. Read them in this 13th annual VMblog.com series exclusive.
Remote Everything, Edge and Hybrid Will Accelerate Digital Transformation
By Phil
Brace, Executive Vice President of Worldwide Field Operations, Veritas
The pandemic accelerated the
digital transformation efforts of many businesses in 2020. And according to IDC, this transformation is
unlikely to slow down. Investments in digital transformation are expected to
increase over the next several years, growing at a compound annual growth rate
of 15.5% until they approach $6.8 trillion by 2023.
As digital transformation
continues to be a focus in 2021, a few key trends will impact the year ahead.
Here's what I believe companies need to keep in mind as they navigate "the new
normal" and manage the data that is at the heart of their digital
transformations.
The shift to remote everything will forever alter how business is done
One of the longest-lasting
technology impacts of the pandemic will be a "remote everything" mindset. From
the growth of data and cloud to everyone working from home, there's been a
fundamental shift in how companies do business. And it appears there's no going
back.
I
was recently part of a two-hour virtual meeting with a customer on the other
side of the world that was as effective and productive as any in-person meeting
I've had. Why? Well, for one, there was no need for travel or complex
logistics. Whereas a face-to-face meeting would have added four days of travel
and potentially delayed decision-making, working virtually let us drive results
more quickly and start executing. We were also able to connect the customer
with the right people at Veritas - regardless of their location - to answer
their questions, work through their challenges, and address their needs. While
I'm sure we'll all travel again for business, I anticipate we'll be much more
deliberate about it. Organizations will want to redefine how they conduct
business and find new ways to operate more efficiently - whether in-person,
virtually or both.
The
shift to remote work will also open up organizations and their employees to
more security risks. As companies look at new ways of doing businesses, it will
be imperative for them to ensure that critical work applications, cloud-based
productivity apps and next-gen collaboration tools are always available and
properly backed up. A clear data protection strategy will be more important
than ever for companies to avoid downtime and lost revenue.
The edge will be critical to real-time operations
Last year, I predicted that edge
computing would become the next important shift in IT infrastructure. We've
seen that begin to happen in 2020, driven by technologies such as mobility, 5G
and AI-enabled applications. Looking ahead, the edge will become even more
important across industries as varied as manufacturing and healthcare, enabling
organizations to do more, faster, from anywhere.
The edge is critical for
businesses that need to operate in real-time, that's why organizations will
want to maintain and sustain data protection at the edge. One of the ways in
which Veritas makes this possible today is by enabling organizations to capture
data where it is created - in the apps they use the most - and ensuring it is
always available. The edge will increase in importance in 2021 as more data is
created outside the traditional data center.
Accelerated adoption of hybrid cloud infrastructures
Alongside the rise of the edge,
the emergence of 5G and advances in networking will accelerate the adoption of
hybrid cloud infrastructures. Hybrid clouds provide organizations with greater
flexibility as their costs and computing needs change, but they also make it
easier to move data between on-premises and cloud environments. This enables
organizations to physically separate data to better protect it and, as networks
get faster and latency gets lower, organizations will be able to access this
data almost instantly, no matter where it lives.
It's important to understand,
however, that because hybrid cloud solutions are more complex, they are harder
to protect. In fact, according to a recent report from Veritas, companies with
complex cloud environments took longer to recover from ransomware attacks and
were more likely to pay ransoms. That's why organizations need to take a
holistic view of data protection, and seek out solutions that can simplify the
protection of all their workloads and applications.
While 2021 will bring new
challenges and opportunities, data protection will remain critical for
businesses to succeed. By adopting a remote first mentality, prioritizing the
edge, and reducing IT complexity, businesses will be able to continue
accelerating their digital transformations in the year to come.
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About the Author
Phil Brace is Executive Vice
President of Worldwide Field Operations at Veritas.
Phil Brace is the Executive
Vice President of Worldwide Field Operations at Veritas. In this role, he is
responsible for leading all aspects of Sales, Channels, and Sales Operations
for new business.
Phil is an accomplished sales
and technology leader with more than 25 years of experience in general
management, engineering, and product roles. Most recently, Phil led the
Appliances and Software-defined Storage (SDS) Business Unit at Veritas and was
responsible for defining and delivering product strategy and execution across
Veritas' NetBackup Appliances, InfoScale Software-defined Storage, and
InfoStudio Data Intelligence products.
Previously, he was President
of the Cloud Systems and Silicon Group at Seagate Technologies responsible for
Seagate's Storage Systems Business and solid-state drive (SSD) product
divisions. Prior to that, Phil was Executive Vice President of Seagate's
Electronic Solutions business where he led strategy, development, and marketing
for SSD businesses.
Phil also spent nine years at
LSI Corporation in various leadership positions, including leading LSI's
Storage Solutions Group as Executive Vice President in his final two years at
LSI. Phil started his technology journey at Intel, where he spent twelve years,
ultimately as General Manager of Server Product Marketing.
Phil holds a bachelor's degree
in Applied Science from the University of Waterloo, and a master's degree in
Electrical Engineering from California State University-Sacramento.