Kaspersky has
launched its Safer Tomorrow platform, to try and better
answer humankind's most significant questions about the future. The platform is
powered by a foretelling neural network, developed by a branch of global
advertising agency BBDO. Selected daily predictions are shown on a livestreamed
billboard situated on the east coast of New Zealand - one of the first
locations to see the new day and meet the future.
Kaspersky is committed to building a more protected and safer
world. To achieve this, the global cybersecurity company closely follows
technological trends and predictions to generate a picture of what we can
expect in the future and to understand how to secure it in advance. Kaspersky
also believes that the more people who consider the future and the likely
trajectories of society and technology, the more they will be able to foresee
and contribute to this better and safer tomorrow.
With Safer Tomorrow,
anyone from around the globe can get answers to the most significant questions
about ‘tomorrow' - from "when will flying cars become ordinary vehicles?" to
"what will 3D printing be capable of by 2050?" In addition, they can watch
the billboard live from one of the world's most forward time zones via www.safertomorrow.online.
The neural network,
specially developed for the platform, uses the latest machine learning
architecture and techniques. The algorithm has been trained to analyze requests
and provide predictions based on data collected from hundreds of thousands of
related sources. These references include science fiction books and magazines,
selected media and blogs. It also uses insights from Earth 2050 -
Kaspersky's award-winning interactive project that provides a futuristic image
of what the world will look like in 30 years' time.
"Looking
into and understanding the future is something that has occupied the minds of
humankind throughout time," says Andrew Winton, Vice
President for Global Marketing at Kaspersky. "It is this knowledge that allows us to be secure, prepared and
confident. Kaspersky believes in a bright future where, as-of-yet unseen
potential for humanity will be opened up by technology, which is why we secure
it. We created the Safer Tomorrow platform to raise people's awareness
about what the future might look like and to feel more certain about upcoming
opportunities."
The temporary
billboard stands at Castlepoint Station on the Wairarapa coast of New Zealand
and can be found
here. The construction will be accessible to
the public until February 25, and will be dismantled after that. The structure
has been designed to take into account all possible environmental precautions -
it utilizes sustainable materials which will be recycled after the dismantling.
The billboard will be showing short selected predictions on the LED screen,
24/7.